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Industry Analysis: Who Pays For Overinvestment In Commercial Projects?

2011/11/22 17:14:00 10

Industry Analysis Of Excess Commercial Projects

Relevant research institutes point out that the next ten years will be Chinese business.

Real estate

The golden age.

Under the circumstance of high regulation and control of residential projects, commercial real estate seems to be a good cake to save the housing market, and all over the world are full of hot work sites, and everywhere are billboards that create national business circles.


Because

clothing

The rapid development of the apparel industry is not only a real estate developer, but also a fashion dealer and clothing manufacturer.

The main performance is to build up a world-class circulation market with the concept of clothing market, clothing upgrading and urban complex.

However, can we really dig gold under the slogan?


China Textile Co., Ltd. in Kaifeng City, Henan Province

market

In the survey, it has been found that the commercial cities and complexes invested by the local governments are not only in the first tier and second tier cities, but also in the three line and four line cities. They also put forward slogans, which frequently radiate tens of millions and tens of millions of people. It is clear that dozens of kilometers away have already had a mature main business wholesale business circle. However, it is time to propose an upgraded version. The result is that the more the building is built, the better the market hardware environment is, the better the business is, the less prosperous it is.


The operation methods of commercial real estate are multifarious.

Capital chain

The operator is separated from the property owner, and the property owner is separated from the management. All are for the two word - "sell well".

However, the consequence is that business efficiency is not high.

Because the project does not produce the expected economic benefits, there will naturally be pressure on the capital. The pressure may be on the developer, in the construction company and material suppliers who may cooperate with it, it may be possible to invest in the property owner who has bought the property right, and it may also carry on the analysis one by one in accordance with the footprints of the progress of the project.

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Land developer


The key question: when capital becomes land, even though the land is revalued, it is hard to see if it does not become money again.


Land developers have obtained the right to use land through feasibility study. If the progress of demolition and planning approval is slow, the project can not be pushed forward, and capital has become land. Although the land is on the rise, it will be hard to see if it is not changed back to money.

What we see is the high Baoli cloth fence, all kinds of fashionable, advanced, super volume and other dazzling glitzy advertising vocabulary, behind is idle years of land.


Project builder


The key problem: if the location is not allowed, the real estate can not reach the level of investment promotion. Even if some areas are sold, it is difficult to recover the cost.


If the land investor becomes a project developer or the land is pferred to the project builder, it depends on the operational capability of the construction side in terms of business orientation and business invitation.

Some of the builder is not a business operator. Some of them are looking for a building company to build a building directly, cover it up and find a team to invite investment; some directly look for the investment company, draw a floor plan and start building.

They are holding a good wish, the house is covered, naturally, there are merchants, but commercial real estate is not 1+1=2. Because of the positioning problem, many real estate projects can not reach the level of investment promotion. Even if they sell part of the area, it is difficult to recover the cost. What we see is that most of the uncompleted residential buildings are for this reason.


 
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