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A Brief Analysis Of China'S Clothing Consumption Market Development Strategy

2011/11/23 11:22:00 11

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Clothing Consumption Market Development Strategy

China is

clothing

According to the statistics of the General Administration of customs, in 2010, the major export countries

Spin

The annual export volume of clothing industry exceeded 200 billion US dollars, increasing by more than 20%.

At the same time, China is also

clothing

A large consumer country, China's sustained growth in per capita income is the biggest driving force to support the huge demand in the clothing market.

The growth rate of clothing consumption demand of Chinese residents is even faster than that of per capita income and GDP growth.

According to the National Bureau of statistics, from 2003 to 2009, the per capita consumption of Chinese urban households for clothing has increased from 593.99 yuan to 1224.08 yuan, with a compound annual growth rate of 12.8%.

After 2008

Finance

With the baptism of crisis, the competitiveness of China's garment industry has been greatly improved, and the industry has gradually moved towards scale and branding. In addition, with the continuous improvement of the purchasing power of Chinese residents, more and more enterprises are turning their development strategy towards deep domestic market.

In recent years, the rising cost of clothing enterprises is reflected in many aspects: on the one hand, the emergence of "labor shortage" and the rise of wage and welfare have led to the rise of labor costs; on the other hand, the increase in the price of commercial rents and the increase in pport prices have caused the increase of business costs of apparel enterprises;

Water and electricity

The increase in resource prices has led to a rise in manufacturing costs. Besides, under the credit crunch policy, the financing cost of garment enterprises has also increased.

In order to ease the upward pressure on costs, clothing companies began to increase their products considerably.

Sale

Price.

Many garment enterprises have adopted the business mode of "production outsourcing + Direct stores and franchisees", which also determines that such enterprises must have strong R & D design capabilities.

Marketing

Channel construction and

Administration

Ability.

In addition, garment enterprises should balance the speed and the benefit in the process of building marketing channels.

Too fast channel construction may also lead to tight chain of funds. It is necessary to improve management capabilities, enhance profitability of single stores, and strengthen resource replication capability.