China'S Garment Industry Needs To Upgrade Its Soft Power From Big To Strong
China Apparel Association
Chen Dapeng, executive vice president, said in Harbin on 29 July that China
clothing
The key to changing big country to garment power is to enhance the soft power of garment industry.
Chen Dapeng said that China has a world-class garment factory, has advanced manufacturing and sewing equipment, has excellent technical workers, and can process world brand products.
China has more than 50 billion garment production capacity each year, and clothing exports last year exceeded 120 billion yuan.
Why the same quality clothes?
brand
Different prices vary by several times or even dozens of times? Chen Dapeng told reporters that different brands bear different cultural connotations, so the value of clothing is ultimately reflected as cultural value added.
To become a strong garment country, China must improve its soft power, that is, the cultural creativity in the clothing industry.
Chen Dapeng believes that the clothing industry is not only a labor-intensive enterprise, but also a new technology industry.
fashion
And the cultural industry, the overall innovation ability of China's garment industry is improving, but the cultural creativity, design and R & D capabilities still need to be strengthened.
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