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[Japanese Shop Management Secrets] Store Profitability And Promotion Structure (Five)

2011/12/16 16:37:00 23

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Japanese Shop Management Profit Promotion Structure

Character card

Shimada Koji: Japan Industrial Development Institute, Beijing garment Valley vision brand design company CEO

The last issue introduced "brand promotion".

Promotion

The key tactic is to locate the target customers accurately and achieve the desired results.

The promotion of "all customers" as an object is unique except for TV advertising.

Clear the objectives of promotional activities in order to maximize the effect and achieve sales results.

Therefore, based on long-term strategy to develop promotional plans, no doubt can greatly enhance the probability of success.

In this issue, we will discuss promotional proposals related to WEB.

Brand promotes promotional activities for expanding contacts.

That is to say, we act in order to enhance brand awareness among consumers.

How many contacts do you have in your brand? Shops are only one part of them. Mastering the majority of contacts such as magazines, media advertisements, networks, web pages, TV sets, mobile phones and so on can speed up brand awareness.

All these aspects are different from brand relevance and customer focus.

Understand the customer's action, timely use of the media can correctly convey the brand information.

Accurate positioning before promotion

The usual selling method is that shops spend money and goods in shops.

display

If you can sell, add advertising fees and increase sales.

Each enterprise grasps its brand positioning by itself.

Now with the consumer's inseparable phone phone, the essential web pages of life, watching TV after home, the means to expand market efficiency from these three media are very popular.

Different media and consumers are different in distance, frequency and time.

Through the stores, commodities, services, advertising promotions, network, communications and other multimedia development annual promotion plan, you can more widely convey brand information to consumers.

The promotion of customers' hearts must be determined by core brand strategy.

Popular channel promotion information strategy

In the existing text, adding images and information to promote sales requires the overall planning ability from brand and core strategy to specific tactics.

Using the media promotion that has not yet been done, it can.

create

New customers.

Organizing the excellent MD and brand teams in enterprises to determine the direction and enable the excellent external (network, TV, marketing experts) can greatly improve the accuracy of success.

5WIH and promotional sales promotions, if not well designed, can not achieve results.

We should correctly use the 5WIH method, when, what products, where to use, how to use, how to make product descriptions, and how to attract customers.

In order to achieve good results, first of all, understand the customers, know how other companies promote sales.

In addition, a multi-faceted sales promotion leader must be able to grasp the mood of customers.

If a good promotion strategy can not be formulated, it is because of insufficient information and lack of research.

Again, it is essential to spend time and experience promoting sales to convey accurate brand information to customers.