Principles And Rules Of Display In Clothing Stores

Many people have been found recently.

1, shop display principles

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A, collation principle;

B, detail maintenance principle;

C, using unified display elements;

D, consider the combination of products and various display modes.

E, maintenance should be able to win more display space for products.

F, shop window maintenance;

G, store internal maintenance;

H, lighting facilities maintenance;

I, clothing style maintenance;

J, store maintenance: store POP stickers and brochures maintenance, shop door maintenance, creative principle display.

2, main commodities and auxiliary commodities

Because the main commodity buys goods for customers to shop, it must first be placed in front of the store population or nod, so that customers can see clearly that the shop does sell the goods they need. Secondly, even if they are to attract customers to shop, they must first attract customers to the doorway.

When customers arrive, most of them go to the main shopping mall. At this point, the way to go is the main channel, that is, the customers' shopping routes.

If the main products are continuously distributed along the way, customers will follow the main passageway and eventually go to the depths of the store, and also look at the auxiliary stores on the way back, so that visitors can be fully patronized in the store.

Ancillary commodities are the goods that visitors first see and buy temporarily.

Ancillary commodity stores should be allocated to customers' return routes after purchasing main products.

Of course, the auxiliary products should be accessible to many customers.

The principle of disposition of main commodities and auxiliary commodities:

A, the main commodity store should be arranged from the entrance of the whole store or from the front of the two store.

B and main commodity stores should face the main channel.

C, the main commodity store must be linked together without interruption. It is best to go all the way to the depths of the store.

D and ancillary merchandise stores should be allocated on the side channel.

E and ancillary merchandise stores should be located wherever many customers can see them.

3, reasonable use of shop head advertising

The POP advertisement of the display card: the advertising of the display card should aim at promoting the customer's buying motivation, recommending relevant products or emphasizing the sale of special products.

Generally speaking, the text should be limited to 15 words, preferably no more than 3 lines.

Store guidelines: store guidelines should enable customers to easily see what goods are being sold at a distance.

You can set symbols for instructions on top of your head.

Trade description: commodity description should indicate the relationship between size and symbol, or display commodity knowledge such as material, structure, usage and use.

The trade descriptions can be illustrated by diagrams, making them simple and clear.

Service slogan: service slogan is the guideline and motto of store service guests, and even