At The End Of The Year, The Mall Was Busy Promoting &Nbsp; "Scalpers" Were Eyeing Electronic Coupons.

Consumers are ready to shop with coupons.

Holiday and vacations

Reporters in the survey found that in the shopping mall competing to launch electronic shopping coupons activities, at the same time, pervasive "cattle" also eyed this new cake.

By buying low discounts and selling high discounts, the price of "cattle" is up to 5% of the amount of the electronic coupon.

In the whole process, buyers, sellers and businesses seem to have no loss of interest.

But experts clearly pointed out that the "yellow cattle" electronic coupons are a disturbance to the normal market order, and consumers who lose their ultimate rights or interests are consumers.

Festival peak shopping mall

Walking into a large department store in Monument for Liberation, a thick Christmas Day is coming.

At a huge billboard outside the mall, promotional slogans "200 to 50" and "1000 to 400" attract eyeballs.

Reporters then visited several large department stores nearby, and found that the sales battle of various businesses competing for the holiday market was fierce. Some businesses even played slogans full of 100 to 100.

Although the discount rate is different, shopping malls are shopping promotions for electronic coupons.

In the survey, reporters also found that the price of many products and promotional slogans in the amount of "hide and seek", such as a piece.

"Cattle" eyed electronic coupons.

This way of sales promotion has made the sensitive "cattle" smell the "business opportunity".

On the morning of December 19th, at the entrance of a shopping mall in Monument for Liberation, a "cattle" whispered to the approaching pedestrians: "are there any coupons?" the reporter then approached him and talked with him. After a lot of efforts, the cattle, who claimed to be "satisfied with the package", told reporters that the prices of the coupons purchased and sold in the various shopping centres were not consistent.

For example, he said, "buy 200 to send 50" this 50 yuan coupons, he bought 30 yuan, and can sell about 35 yuan; "buy 1000 to send 500" this 500 yuan coupons he bought at 250 yuan, and sold at a price of 300 or so.

To estimate, an electronic coupon will earn about 5% of the total amount.

In addition, the reporter learned that "cattle" has another "way to make money", for example, buying 899 yuan clothes, "cattle" pay 1000 yuan electronic coupons at the counter to consumers, consumers give cash to "cattle", the remaining 101 yuan electronic coupons still return to "cattle", and consumers can not get the shopping list, "yellow cattle" can use the shopping list to exchange for new electronic coupons.

"Cattle" says it sells more than ten thousand a day.

Reporters noted that at the door of the department store, there were about seven or eight "cattle", holding their calculators and slanting their pockets to become their iconic costumes.

In these "cattle" to passers-by inquiry process, from time to time, people stopped to understand the situation, some people took out coupons from the mall to sell "yellow cattle", and some even took out a thick stack, ranging from tens to hundreds of coupons.

Reporters as a buyer and a "cattle" chat, the "cattle" enthusiastically to reporters to sell his hand electronic coupons type and amount.

When reporters expressed hesitation, in order to dispel the concerns of journalists, the "ox" solemnly told reporters: "I sold 10000 vouchers a day, and never had any problems."

The reporter calculated, according to the amount of 5% of the bill, one day, "cattle" income also has four hundred or five hundred yuan.

"Package satisfaction" tells reporters that the electronic coupons are mainly focused on holidays before and after holidays. "Peak days can sell more than ten million electronic coupons."

Although he refused to disclose specific income, he told reporters that the annual income is still very impressive.

Liu Jiyuan, who lives in Nanping four district, told reporters that he had sold electronic coupons to "yellow cattle".

He said that it takes time to pay for the coupons returned to the mall, and often needs to pay the money again, and then send the coupons.

"To save trouble, just sell it directly," he said.

People who buy tickets are mainly for cheap.

"Satisfied with the package" gave the reporter an account: 1000 yuan clothes, according to the shopping mall "buy 1000 to send 500" discount, equivalent to 34% off of clothing, 660 yuan.

If you buy tickets from the "yellow ox", it costs only 600 yuan for 1000 yuan, which can save 66 yuan.

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Expert opinion

Reverse coupon disrupts the market and ultimately is bad for consumers.

During the visit, the reporter learned that most of the shopping malls ignored the behavior of the "scalpers" coupons. "Anyway, money is spent in shopping malls and shopping centers don't care."

A salesperson at a department store in Monument for Liberation shop told reporters.

A staff member of the Department of marketing at Monument for Liberation Wangfujing Department told reporters: "we do not agree with consumers in the market. They will buy and sell coupons from" cattle ". If consumers can not get tickets from the cattle, they may affect the return of consumers.

"Merchants use electronic coupons this way of sales, not only to enable consumers to enjoy discounted consumption psychology, but also to enable consumers to spend two times."

Peng Xiaobing, a professor at the school of trade and administration at Chongqing University, said, "consumers are sure to spend more on electronic coupons."

At the same time, he pointed out that this kind of sales promotion behavior is legal on the surface, but behind this promotion there is a "vacuum" sales relationship in the market supervision.

"This kind of buying and selling relationship is formed in private pactions. It is independent of the normal market supervision system. It evade taxation and supervision. If it has the industry and scale, it will undoubtedly disturb the normal market economic order, and the final rights and interests will be harmed by consumers."

Therefore, he suggested that the relevant departments should strengthen the supervision of the market, businesses should restrain and regulate their promotional activities, through the use of real name system or electronic Scorecard and electronic coupons to promote sales, so that consumers enjoy preferential treatment, at the same time, the rights and interests can also be guaranteed.