Han Style Clothing Online Sales "Hot" &Nbsp; Multiple Brand Revenue Increased By 50%

While doing a good job of physical channels, while focusing on efforts to sell online.

Reporters from the recently held Wuhan City

Online sales are exceptionally popular this year.

Li Qunbao, Secretary General of Wuhan clothing trade association, said that the Han style clothing sold 30 billion yuan this year, doubling last year.

Last year, cat sales reached 80 million yuan, and sales are expected to exceed 150 million yuan this year, nearly doubled, compared with the same period last year.

Not only the cat people, Wuhan Ai Di clothing sales online this year amounted to 80 million yuan, accounting for nearly 1/10 of the company's annual sales.

Online sales are exceptionally popular this year and become the consensus of many garment makers.

It is understood that the Han style clothing involved in online sales has not begun to work well.

A well-known brand clothing dealer in Wuhan told reporters: "in the first two years, many customers don't trust too much that they can buy good clothes online. They shop on low priced clothing instead of brand names."

However, with the popularity of online shopping, brand clothing is attracting more and more attention from customers.

Selling clothes online depends on precise positioning.

Although Han style clothing is involved in online sales a few years later than some Zhejiang clothing brands, but this year, many brands on the Internet to implement accurate positioning and marketing, the effect is very good.

If the cat underwear is implemented, it is the same strategy under the brand, online and offline.

You Lin said, "many consumers think that online shopping for clothes is similar to that of cards, but the price of unlicensed products should be saved.

But Taobao executives revealed that Taobao's sales of mass market actually doubled this year, but the sales of brand stores increased by more than 3 times, indicating that even online products are still popular.

The brand line also gives the cat a taste of sweetness. According to the introduction, the price per person on the Internet is 230 yuan, which is much higher than that of many brands with no price of 70 yuan.

He said that next year, millions of yuan will be recruited to recruit online marketing talents.

And AI is carrying out the strategy of "Internet under the Internet differentiation". "Online stores sell no physical stores, and they have precise positioning and marketing of different consumers."

Li Hui, deputy general manager of Ai Di, introduced.

According to the relevant person of the Wuhan Municipal Commission of letters, the Han style clothing "near the" electricity supplier not only broadened the sales channels, but also greatly enhanced the brand influence.