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Children'S Shoes Brand Channel VS Brand Culture

2012/3/8 10:42:00 1

All along, channels are the eternal magic weapon for the rapid development of footwear industry, including children's clothing.

So, where is the key to success in establishing terminal terminals with the best appeal and sales potential? What kind of brand culture should be adopted in this year's brand channel? What are the most popular display modes to maximize the display of goods?

Taking into account the disunity of audience groups

Be based on

Children's brand

Consumption is not uniform in the aspects of purchase, decision-making and use. Therefore, we need to consider the consumption demand of decision makers first.

As the decision-makers and purchasers of children's clothing products, parents are more concerned about the quality of products, and their reception of clothing quality mainly comes from the overall perception of the terminal image.

Therefore, in the overall environment of the terminal, we need to consider the overall design style, material and material, lighting system, color emotion and other factors, and according to the characteristics of clothing to carry out reasonable collocation and display, convey the quality of the brand, so that the audience will have a high degree of recognition of the brand.

Through the interesting layout of the terminal, the reasonable shopping route planning, the showy display mode and the cultural props of children's interesting art, endows the audience with comfort and ease of shopping enjoyment and spiritual experience, so that a functional activity can be pformed into a relaxing leisure activity to fully meet the decision-makers' spiritual needs.

Meet the dual needs of the babies

In fact,

product

The end user is a child, so the creative design of terminal environment also needs to meet the dual needs of children's material and spiritual. Children's sensitivity to color is quite keen. Therefore, the rational use and design of color is the best carrier to stimulate children's needs.

Based on the different color preferences of different age groups and different sexes, and the influence of seasonal factors on color expressive force, it is very important to design interesting and creative expressions.

In addition, in the display mode and display props: combined with the psychological characteristics of children's playful curiosity, they can integrate more fun and playfulness.

With the characteristics of clothing, we design more interesting and vivid display methods and cultural props, so that the audience can enjoy it and enhance the brand stickiness.

Use good environmental music to remember brand names.

Brand hearing recognition

It has always been an important recognition factor that many children's clothing businesses often neglect.

The stimulating effect of good environmental music on shopping behavior is very strong.

According to brand culture and positioning, targeted customization of brand melody that accords with children's aesthetic cognition will play a great role in creating fun terminal, enhancing brand sentiment and promoting sales.

Of course, in the overall terminal space planning of large flagship flagship stores, if we are able to plan the layout of children's fun experience zones under the above precondition, we also plan to launch entertainment promotion activities so as to enrich the overall terminal image and establish a three-dimensional brand perception experience for consumers. Finally, we can achieve the goal of building high-quality terminal: enhance the retail power of single stores, get rid of the homogenization of channel competition, and create a healthy brand interest growth mode.