Home >

The Development Of Other Places Is Not Acclimatized To &Nbsp; Guang Bai Department Store Is Evacuated From Shenzhen.

2012/3/12 10:15:00 12

Shenzhen Fashion Brand


 

 

The only one in Shenzhen

Department store

Shops take "Mai Cheng"


"How can we say that the bankruptcy has gone bankrupt? What about the money in my shopping card?" yesterday afternoon, a middle-aged woman took her daughter hurriedly and asked around to find out who to return the money in Shenzhen Plaza, Guang Bai department store, central city, Longgang.

After getting a guide from a nearby hotel security, she and her daughter ran directly to Guang Bai department store to deal with the aftermath of the "left office".

The security guard told reporters that consumers came to inquire about the withdrawal of cards several days ago.


Guang Bai

Shenzhen

The only department store is "Mai Cheng".


In the streets of Longgang in March 11th, there was a cold wind and drizzle.

The door of Shenzhen store in Longgang is locked, and a large number of white cloth is surrounded by the whole shop. Two white papers on the front door read: "because of the needs of operation, the internal adjustment of Shenzhen store in Guang Bai Department Store", the congratulation of the new year's choir is quite embarrassed in the cold wind.


"We have been closed for a while, and we need to see the headquarters arrangement due to the internal adjustment, when the business is suspended."

In the face of inquiring customers, the guests who only open the door and the reception staff uniformly reply.

"Guang Bai is already yellow."

In the next Starbucks, a waitress confirmed the status quo of Guang Bai to reporters.


In an interview, Yin Liceng, manager of the Shenzhen store, said

industry

Internal practice is the intention of a department store stationed in Longgang to make a loss for 3 years.

"For the Shenzhen branch of Guang Bai department store, it does not take 3 years to turn around a profit."


But in less than two years, as the only department store in Shenzhen, Guang Bai Department finally took the "Mai Cheng" in Longgang.


Customers suddenly have to quit.


The sudden withdrawal of Guang Bai is a pity for some citizens.

In the first floor of the underground parking lot, the reporter met Miss Lei, who came to shop. She was surprised when she heard that she had stopped doing business. She even said "impossible," she told reporters that she was working closely with the Bank of China. She often went to the two floor of Guangzhou to buy clothes, and she had a large choice of clothes and shoes, mostly fashion brands.

Miss Lei roughly gave the reporter an economic account: a brand of women's clothing only played 30 percent off in other stores, but the discount rate was very large, and playing 3 to 50 percent off was a regular thing.

"At ordinary times, the clothes that we buy in the month are up to thousands, and they can save hundreds of times. Now that it has been withdrawn, I can only fight online shopping."


Ms. song, another child with a child's intention to purchase toys, regrets the withdrawal of the company.

She told reporters that the sales staff of Guang Bai brand counters were very enthusiastic, shopping in Guangzhou was lighter, and it was not necessary to wait for a long time when trying on clothes in other stores.

"I think this brand is large and the discount stores are closed. It's really a pity. I'm very surprised!" said Ms. song.


Supermarket competitiveness is the biggest weakness.


Compared to the "cold tea" after the "hundred people walk tea cool", a large department store within ten minutes away is crowded.

Wang Fengying, a citizen who lives in dragon garden in Longgang City, always shops around a wide shop at home, and chooses a large department store which takes 15 minutes to walk. The reason is very simple: the department store has larger choices, many dishes and fruits, and there are too few things in Guang Bai supermarket.


As Wang Fengying said, reporters visited many hundred stores, found that most of the fruits and vegetables in the supermarket on the third floor were sparse, and the cooked food area was empty.

Yin Liceng explained that he was a major department store, but now he looks at the rainbow and Tesco in the central city business district of Longgang. The supermarket area occupies the core of the shop's main floor, and there are more than 10 outlets to open up, and the flow of people is all around.


"Tea, oil, salt, soy sauce, vinegar and tea, the residents who live near us are most concerned about the problem of buying vegetables."

Wang Fengying said.


In the face of low passenger volume and insufficient supply of goods from supermarkets, Yin Li once said, "there were some publicity activities in the early days of opening up, but activities were not carried out because of the rush of business.

At present, Guang Bai is still in the period of adjustment, and is constantly groping and improving. After internal adjustment, we will launch some publicity activities in succession.


In the following series of activities, there are a lot of actions, such as the addition of several shopping carts, the introduction of KTV, Starbucks, oranges and other supporting projects.

Last year, national day, Christmas and new year's Day held a number of activities to attract consumers. The first floor hall launched hundreds of clothes, often less than a hundred yuan, and so on.


But these activities still failed to change the fate of Guang Bai Department Store in Shenzhen.

  • Related reading

15 Years Business Road &Nbsp; How Did Denis Store Break Into TOP20?

Mall Express
|
2012/3/10 9:07:00
46

Shopping Malls Take Women'S Day To Promote Promotional Activities &Nbsp; Men'S Products Also Follow The Discount To Join In The Fun.

Mall Express
|
2012/3/9 15:57:00
24

The "38" Festival Was Active In The "Red Powder Economy" &Nbsp, And Merchants Launched A Promotional Campaign.

Mall Express
|
2012/3/8 13:37:00
26

There Are Safety Problems In Buying Clothes.

Mall Express
|
2012/2/28 10:50:00
30

Shopping Malls Winter Sale Discount, Busy Spring Dress Debut

Mall Express
|
2012/2/27 9:52:00
15
Read the next article

汉服的随想

服饰,大约最可展现民族生活与民族精神。不说服饰的起源,我相信“礼俗”制约下的服饰具有一定稳定性,如从前诞生礼、满月、百日、周岁等,人们常给婴儿挂银圈、玉锁之类的配物,乃基于某种信仰因素的习俗。