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Constantly Innovating And Climbing The Peak EDWIN

2012/3/13 14:39:00 281

EDWIN Denim Clothing


  

EDWIN

The brand was founded in Japan in 1961. EDWIN is the name of the company that converted the Latin alphabet of DENIM.

Poured into the soul of creation.

It has been 50 years ago.

To create an ideal pair of jeans, every small design requires unique ideas and standards.

Line, cloth, sewing, tailoring, washing, processing and so on each process, EDWIN is improving.

In the 27 years since 1983, EDWIN has been keeping the top spot in Japanese jeans sales.

The famous Hollywood movie star Brad Pitt has been the endorsement of the EDWIN 503 classic series since 1999. So far, it has been 10 years.


Edwin is the representative of the Asian cowboy. The tailoring of Ai Dewen (Edwin) is based on precise computer calculation, which is made up of body pants, pocket bags and back pockets.

The production process is completed step by step after the detailed sewing.


The development of EDWIN Era



  

60s: from work

clothing

Develop to jeans.

The birth of EDWIN comes from passion for twill cloth.


Imported twill coarse cloth from the United States began to be sewn in China, and EDWIN came out.

We have developed the colorful red line jeans from Peru's 359BF and launched the standard red jeans.

At that time, in order to eliminate the uncomfortable feeling of wearing jeans in the United States, One wash processing was developed.

This process of washing and comforting jeans has become an indispensable process in the jeans making process.

In 1969, Button up and Dungaree checked shirts were introduced.

Dungaree lattice shirt is the name of EDWIN development.


70s: cowboy style is diversified. The history of medieval processing begins.


In 1972, the thickened jeans with twill coarse patchwork were introduced.

A craze for hippie culture.

Jeans, Ladies, EDWIN, bag jeans and work clothes, which highlight women's figure, have 18 styles.

In 1975, we developed ancient processing and Old wash washing.

At that time, jeans, which were hand processed and meticulously reproduced the unique taste of second-hand clothes, were popular.

In 1979, the world's first jeans brand SOMETHING, designed for women, was born.


 

80s: began selling in Europe.

Stone wash

cowboy

Trousers were born, EDWIN FIT expanded to the whole world.


Stone wash was developed in 1981.

The very natural sense of decay has been adopted by the world's top apparel industry and has gradually become the world standard.

At the same time, we began to develop styles suitable for people from all over the world.

With the European listing of Tight Slim and London Slim as an opportunity, EDWIN has been recognized globally.

EDWIN International was founded in 1982.

Began selling to North America.

Japan's domestic sales of jeans have been the first ever since then.


The uncompromising pursuit of 90s created a sense of purity and excellent comfort


EDWIN 505 (European name: SEN) and EDWIN 503 (European name: WIN) come on the stage.

In 1990, it won the global trademark rights of Italy brand Fiorucci.

In 1991, natural vertical new fabric -retro twill cloth was developed.

Launch EDWIN Frontier F-51 F-53.

ROSS, the most popular in Europe, debuted in Japan for the first time.

The soft Soft jeans made of rayon is introduced.

The Xinle interest in jeans is available for consumers of all ages.

These are neither the VINTAGE nor the nostalgia group, but also provide a new way of dressing and values in the USEDX, which is a vivid expression of the medieval sense.


The 00 era: the first international exhibition of jeans to be invited to BREAD&BUTTER


In 2002, SEN (EDWIN 505 Overseas Edition) debuted in Europe.

In the following year, ViENUS JEANV-HIP was launched. This one has tight pants function, and it will reach the buttocks effect when worn.

For the first time, a GORE-TEX WILD STOPPER pop jeans with windproof and moisture resistant properties was developed.

The 2007 popularity series SEN SK series debuted in Europe, North America and Australia.

EDWIN -VINTAGE COLLECTION is the world's highest peak.

In 2009, it launched the WILD FIRE jeans, which turn the moisture from the body to heat, and keep warm Jeans&topsBODY FIRE and the cold wind).

In 2010, EDWIN Asia holding group was established in Hongkong to establish EDWIN CHINA in Shanghai.

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