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AOKANG Plans Development Strategy To Realize "Golden Ten Years" Escort

2012/3/19 10:40:00 20

AOKANG Shoe Industry Innovation

"Developing industry can not follow the beaten track. In the new era, we should also carry out mode innovation and carry out scientific reform. AOKANG We will innovate the industrial development mode and create a "service oriented" enterprise strategy. In March 15th, Wang Zhentao, chairman of AOKANG, brought together the company executives and the excellent strategic consulting organization, Shanghai Shengshi vision Enterprise Management Science Research Institute, to open the crystal ball. This marks AOKANG's formal plan of development strategy for the realization of "golden ten years" escort, as well as AOKANG's innovation in order to better stick to the main business of shoemaking.


Industry is fundamental. Strengthening the real economy has become the main theme of the 12th Five-Year development. Similarly, the next ten years will be an important period of strategic opportunities for the development of private enterprises in Wenzhou, and AOKANG will take the first step in the transformation of physical models and industrial upgrading. Through strategic integration, R & D, production transformation, marketing transformation and efficient control, the traditional manufacturing enterprises will develop into a modern global enterprise with resource saving, environment-friendly, high value-added and sustainable development. It will enhance the sense of trust of shareholders, stabilize customer loyalty and enhance employees' sense of enrichment, cohesion and sense of accomplishment, and achieve the goal of "golden ten years" of the company.


"Through the management of AOKANG, Management We conduct multi-dimensional evaluation and analysis of culture and so on. Our strategic positioning for AOKANG is "integrated service operators". In the following cooperation, we will start with the two main directions of the efficient integration of all aspects of the front-end distribution system process reengineering and back-end design, manufacturing, supply and so on. By assisting AOKANG's internal construction of learning organization to achieve the transformation of the company's overall business model and management mode, AOKANG will become a modern service oriented enterprise. Lin Jianan, chief expert of Shanghai prosperity vision Enterprise Management Science Institute, expounded the overall plan of the strategy at the launching ceremony.


At the launch of the cooperative launching ceremony, Wang Zhentao also said: "the development of enterprises is not long enough to rely solely on products to get profits. The market competition of high density requires that traditional manufacturing enterprises must broaden their profit models, and seek overall industrial upgrading is the final way out." The upgrading of the footwear industry is to change the short-term profit model limited to "selling products", improve the quality of service on the basis of ensuring the quality of the products, and make the enterprises better reflect the differentiation competition, create profit and lock the customers.


"Sticking to the main business of shoemaking is not unchangeable. Now AOKANG is in need of such a comprehensive strategic plan to clarify the development ideas. The vision of service and integration advocated by Shanghai's prosperous vision in the process of formulating plans for enterprise development coincides with the development idea of" integrating and creating value and creating service efficiency "at our start meeting earlier this year. Wang Zhentao It is said that the choice of the "external brain" is decided by the company's deliberation and deliberation. This cooperation will also indicate the direction for AOKANG to create a new golden ten year development situation.


It is reported that the strategic consultation project launched by AOKANG is planned and upgraded on the basis of the strategy of building AOKANG's "golden ten years". In order to ensure the success of the project planning, a strategic planning leading group headed by Chairman Wang Zhentao and a senior manager of the company was set up to participate in the strategic planning process. At the same time, three strategic planning action teams will be set up. Shanghai's vision of prosperity is assisted by AOKANG's chief expert Lin Jianan and director Huang Weiguo in the form of a group of counselling teams to complete a series of strategic plans.

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