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Clothing Industry: Follow Up Test And Deal With Wisdom

2012/3/24 8:23:00 8

High End Brand Clothing Enterprise Clothing Brand

Well done now. Clothing enterprise Profit margin is only about 10%, most garment enterprises, net profit is only 5%~7%, raise salary pressure.


Mr. Zhu of Xiaoshan, Hangzhou, is the owner of a local clothing company. High-end brand It also acts as a proxy for some small European brands. Recently, he opened his first brand store in Shanghai.


It was several months before the opening, but Mr. Zhu's shop assistant had not yet been recruited. His salary standard for shop assistants is 2000 yuan. According to the sales volume from 1.5% to 2%, two shop assistants in a class are divided equally.


Mr. Zhu told reporters that in recent years, the salaries of shop assistants have been rising rapidly. On the one hand, they are expected to raise salaries. On the other hand, enterprises face the situation of depressed market environment and huge operating pressure. Mr. Zhu's approach is to keep employees' basic wages unchanged and give employees more incentive bonuses.


For example, after a sales volume of 20 thousand yuan a day, or 40 percent off of the original product, the salesperson sold 20 percent off of the price, giving the staff some incentive small incentives.


Carrie is a returnee. After returning home, she acted as a Southeast Asian agent. Clothing brand 。 She told reporters that raising salaries for staff is sometimes not their own wish, and even the shop assistant has not made any requests, but the market environment will continue to push the employers and employees.


Because of working in a shopping mall, the salesmen of different brand counters are very familiar with each other, and their salaries are very transparent. Once a few brands raise their salaries, other brands will have to follow up gradually, otherwise the mood of the shop assistants will be affected. In addition, Carrie has several counters in several shopping malls. Different shopping malls pay different standards, and the company can not adopt multiple standards, resulting in the salaries of all counters to the highest end counters.


By the end of last year, Carrie had given their employees a basic salary of 200 yuan per person. "Plus 100 yuan basic salary is not effective, and now the regulation is to add at least 200 yuan. In a year, there are thousands more, and the shop assistants are very happy, which is very helpful for maintaining the stability of sales. " Carrie said.


The monthly salary increase of 200 yuan per person is significant for small businesses. In order to eliminate the pressure on employees' salary increase, Carrie came up with a solution: "find cheaper sources of goods."


Li Fang, President of Yuan Zhuo Business Management Consulting Co., Ltd., told reporters that in the apparel retailing industry, the turnover ability of employees is relatively strong, so it is easier to go to similar industries with higher salaries.

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