A Summary Of Hot Issues In Shoemaking Industry Market (-24 March 19Th)

Carefully prepared by Xiaobian (March 19, 2012 -24) industry Abundant industry information such as newsletter, hot spot interpretation, market observation, enterprise dynamics and so on. Let you take a look at the industry events, and grasp the market trend.

　　 Key words: supply chain

From the perspective of the entire supply chain, supply chain management refers to the business problem of how to provide products to meet customer needs in a complex and uncertain environment. For the supply chain itself, its simplicity or complexity is not the problem. Only when we redesign the supply chain model from the whole, be good at subtraction, addition or even multiplication, can we make it run more effectively and the shoe enterprises can be more competitive. This is even more true in the global supply chain.

　　 [comment]:

Admittedly, every supply chain is made up of many stakeholders. Because of some conflicts of interest and information asymmetry, there are internal risks in the supply chain. The internal risks include forecasting, transportation, warehousing, procurement, financial risks, etc. external risks are mainly caused by some environmental changes, such as the stagnation of production and marketing caused by economic depression. For Chinese shoes and clothing enterprises, the most vulnerable link is the prediction of market demand. This leads to high inventories. Another major risk is the risk of purchasing production links. For example, shoes and clothing enterprises usually take months from the order to the delivery, and the enterprises must bear additional costs when the raw materials go up. Then, only by strengthening the supply chain management can we boost the upgrading of the footwear industry.

　　 Key words: Transformation

With the rapid development of China's economy and the efforts made by shoe and clothing enterprises in recent years, the export volume of footwear industry in China has reached about 65% of the total export volume of the world, making it the largest footwear producing and exporting country in the world.

　　 [comment]:

　　 footwear industry As a traditional Chinese industry, it is also a major production enterprise. It is an indispensable commodity in the life of consumers. If enterprises want long-term development, only by having their own brand and technology can they obtain higher profits through the competitiveness of the upstream industry chain. Therefore, it is the primary task for the shoe companies to improve their technology and brand innovation and actively participate in the upstream competition of the industry chain.

　　 Key words: integrity marketing

"Sincerity is the foundation and sincerity is the foundation". In today's rapidly developing society, the market economy is the credit economy, and the market competition is fair competition. If you make shoes enterprise Likened to "boat", the customer is "water", laden with boats, rooted in credit. The integrity service and honest marketing of shoemaking enterprises will directly determine the loyalty and satisfaction of customers, and the loyalty and satisfaction of customers will directly determine the development prospect of shoemaking enterprises. With the development of market economy, business operation has entered a meager profit era. Many enterprises lament: "business is difficult, products are hard to sell, business is hard to do, and days are hard." In such a market environment, enterprises must establish their integrity image if they want to be bigger and stronger.

　　 [comment]:

When the market matures, the market's choice function and elimination function will also increase. The small profits will replace the profiteering, the consumer sovereignty will replace the producer's sovereignty, the buyer will replace the seller, and the shoe enterprises can only seek their own development space under the social recognition and the needs of the society, and those enterprises and enterprisers who fail to accept the public's recognition due to lack of integrity will eventually be eliminated. Business sailing in the market tide, integrity marketing will surely escort enterprises.

　　 [keyword]: way out

AOKANG is fighting for real estate. Anta and Lining are not limited to shoes. This is a changing market.