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Fujian Sports Brand Targeting And Attacking Children'S Market

2012/4/14 13:21:00 14

"Plan to open 100 homes this year.

Children's brand

This store will soon appear in Xiamen.

This is not a children's clothing enterprise, but a senior vice president of XTEP (China) Limited, ye Qi. In XTEP's 10th anniversary celebration, such a news has also become a topic of the industry.

The website of several sporting goods brands in Fujian has been opened, and a department like "children's business department" has been developed on the organizational structure.

"We will operate the children's business as a brand, and the existing stores will also sell some children's products."

Ye Qi told reporters.

Back in August 2008,

Anta

A series of children's wear has been launched, and 160 children's wear shops have been opened within a year.

Thirty one degree announced the launch of children's wear series in September 2009.

Together with XTEP, which officially announced the creation of its children's brand, and PEAK, which has already revealed this intention, almost all Fujian sporting goods enterprises are eyeing the "children's business".

"Potential and space are huge."

Chen Zhicheng, general manager of the 360 degree children's clothing business center, said that the 31st degree children's wear shop will strive to reach 1600 to 1700 this year, mainly to consolidate the first tier cities and continue to expand the two or three tier cities.

Such a development route is a consensus among many Fujian enterprises.

The data show that the children's industry will be at a good time for development in the next 20 years, with a preliminary estimate of about 100 billion yuan.

"This year, the whole sporting goods industry is facing pressure on inventory."

Mr. Lin, an insider in the industry, has spoken of the predicament of enterprises in the traditional market. "Slowing down growth is a common phenomenon. We must find new growth points, and children's market is a breakthrough."

Mr. Lin's judgement is right from Fujian Province.

Sports brand

The reality of enterprises is consistent.

"At present, in China's children's industry, no brand products account for 75% of the market, and this ratio will gradually decrease in the future, and the proportion of brand products will continue to rise."

Chen Zhicheng said that this has left room for development for the children market.

At the same time, the rapid growth of children's clothing enterprises in Fujian in the short term has also made many sporting goods enterprises in Fujian more optimistic about the new growth point of children's market.

"Barbara's revenue last year was 2 billion, and there were more than 10 hundred million revenue in sports goods for children's clothing."

Ye Qi said, we are also very confident to do well the children's brand.

However, some people in the industry have warned that the market potential of children's wear is huge, but children's clothing is classified in detail. Children's sportswear and children's fashion are all children's clothing, but there are still a lot of differences. Sports brands want to get involved in children's fashion. There are still some obstacles.