In The First Quarter Of This Year, The Performance Of Light Brand Clothing Companies Increased Significantly.

The card net Road (002656, stock bar) first quarter net profit 54 million 364 thousand yuan, compared to the same period increases 53.38%.

Search for special (002503, stock bar) is expected to net profit from 41 million 919 thousand and 500 yuan to 51 million 593 thousand and 300 yuan in the first quarter, an increase of 30% to 60% over the same period.

In the ten years that Japan has lost, the Nikkei 225 index has been declining steadily, but the UNIQLO, which manages casual clothes, has become a typical ten times tenbagger.

The same situation is likely to repeat itself in China.

With the advent of China's consumption upgrading, brand clothing enterprises are gaining the favor of institutional investors such as funds.

Performance growth exceeds expectations

In the first quarter of this year, the performance of many listed companies declined or even lost. However, the performance of the brand clothing companies with light assets has increased significantly. Judging from the evaluation reports of the securities companies and the evaluation of the fund managers, the performance of these companies is obviously higher than expected.

According to the announcement, the management of outdoor clothing

Why is the performance of the above garment enterprises able to grow against the market? A fund manager of a fund company in Shenzhen said that the high growth of garment enterprises came from two aspects. First, as a chain enterprise, the above-mentioned garment enterprises had more capital and increased number of new stores after listing. On the other hand, the financial cost of these enterprises has been significantly reduced, for example, the Pathfinder revealed in the annual conference call conference. Due to the decrease in export volume of textile and clothing in recent years, many enterprises that converted large brands of apparel to the domestic market have been converted to domestic market. Due to intensified competition, the cost of procurement of the Pathfinder has declined.

In addition, in recent years, garment enterprises are also changing their business models. Large brand enterprises hold advance ordering meetings ahead of time, thus locking down their performance ahead of schedule.

From the market positioning of the four companies, the card Nu Di road main business high-end men's clothing, sales channels are mainly distributed in the domestic large and medium-sized cities and Hong Kong and Macao, senior department stores, high-end shopping centers, major airports, five star hotels and other high-end retail channels.

The company is the only high-end high-end women's clothing brand in China. The company currently has three core brands, including Rhine, China and Mary Mary.

The location of search is mainly the leisure clothing of the three or four line cities, compared with the American state dress (002269, stock bar), the positioning is slightly lower, but the market space of the three or four line cities is even broader, which is optimistic for many fund managers.

Centralized fund raising

For the first quarter of the high growth of the brand clothing companies, like investing in growth stocks of Yi Fang Da, Yinhua, GF, Wells Fargo and other fund companies fund in the first quarter of the obvious opening.

According to the quarterly report, Zhu Shaoxing, the research director of rich country fund (blog, micro-blog), and fund manager of Fu Guo Tian Hui (161005, fund bar), opened up 1 million 283 thousand and 100 shares in the first quarter of the year, two of the fund's growth strategy (112002, fund bar), and 1 million 150 thousand and 300 shares of the fund. The central bank UBS core business added 2 million 29 thousand shares, and the vice president of agriculture, banking and investment, Cao Jianfei, managed to invest in the consumer and emerging industries.

Yinhua Fund (blog, micro-blog) investment director Lu Wenjun management Yinhua core value optimization (519001, fund bar) fund in the first quarter of the stock holdings unchanged, the number of holdings is 5 million 995 thousand and 600 shares, is the first major institutional investors of the group.

The quarterly report released by the group also showed that fund investors, insurance, sunshine private placement and other institutional investors were relatively large in the first quarter.

Card slave road in the first quarter also received the fund's holdings, the first quarter of the Morgan's domestic demand power (377020, fund bar) holdings of 608 thousand and 200 shares, QFII Columbia University holdings 560 thousand and 800 shares, up to Morgan Alfa (377010, fund bar) increased 559 thousand and 200 shares, the fund increased 499 thousand and 900 shares, the galaxy steadily increased 399 thousand and 700 shares, Guang Fa industry increased 380 thousand shares.

Card Nudy road also received many fund and brokerage research in the first quarter.

The Pathfinder also got the heavy purchase of the fund.

From the quarterly report released by GF industry leading fund, the fund held 10 million 697 thousand shares of the Pathfinder in the first quarter.

Pathfinder is also the first heavy interest unit of GF leading fund, accounting for 8.42% of the net value of the fund.

As a gem company,