The Beetles Held A New Product Conference To Inject Fashion Power And Variety Into Shoes.

Recently, fashion shoes "

"The brand was held in Fujian, Anhai, Huaxing The Classic Hotel."

"New product launch" as the theme.

Mr. Yan Wenwei, chairman of the company, delivered a speech at the meeting, and made a brief analysis of the company's overall development plan and brand strategy, and put forward that the national agents should work closely with the head office to create a better future together.

Zheng Chengda, general manager of "beetle" brand operation center, analyzed the market situation in detail, and expounded the market strategy of beetles with very close words.

He proposed that this year we should support key markets, strive to create a model market, expand the market layout quickly and expand the market share and popularity of the Beatles brand, and build the brand influence of JEKECON.

It will also strengthen the terminal support, aiming at a series of problems such as brand promotion, image maintenance, and improving sales performance in terminal sales, giving strong support from the subtlety, effectively improving the market operation, and ensuring the market expanding frequency effect.

In terms of products, this year, we will focus on the following three categories: worms, insects, insects and elegance. The Beatles brand research and development team is involved in the European and American popular information, and is quick to introduce new products. Its product style is integrated into various European popular elements, such as the use of anti velvet leather laces, inner plush, the latest imitation velvet, the details of ivory buckle, the old technology, and so on, which is natural, bold, self-contained, and very tensile.

It is reported that the Beatles company this time with "odd shoe store" as the brand positioning, advocates "always innovates strange", through the differentiation brand superiority, creates the global cool shoe fashion base, creates the global fashion shoes new century.

Its connotation is aimed at serving the global consumers by differentiated brand concept, unique commodity system, super value price advantage and perfect terminal experience by abandoning a single layer of unchanged product category, and better meeting different needs of different consumers, different times and different occasions, leading the global fashion quality life.

For the target consumers to inject fashion power and provide comfort, avant-garde, trendy variety.