Brand Helps Jiangyin'S Traditional Industries Turn Luxuriant

As a manufacturing industry, textile, metallurgy, chemical fiber and so on.

It occupies nearly 60% of the manufacturing industry in Jiangyin, Jiangsu.

Today, the traditional industries in Jiangyin are based on products, and they are experiencing a magnificent turn from commodity driven mode to brand operation mode.

"In a negotiation, a Italy businessman said to me positively," you sell products, but we sell the culture, can it be the same? I was very upset at that time. Can't the sun make a product of culture? "Ask yourself, sunshine for Armani brand and other OEM production, 85% of the profits have been taken away by brand and retail channels.

We must realize that sunshine must take the road of independent brand so that we can achieve sustainable development.

Chen Lifen, chairman of sunshine group, a famous textile enterprise in Jiangyin, has come up with the original intention of implementing the trademark brand strategy.

Following the sun's woolen fabric, the sunshine group has launched the brand of vogue, men's suit, Pompeii business dress, sunshine fashion new style business dress and so on.

In 1996, sunshine trademark was registered in 14 countries.

In 2000, the sunshine trademark was recognized as a well-known trademark. Pompeii and sunshine fashion brand also developed into a well-known brand in the industry.

At present, the sales of brand products of sunshine group account for 50% of the total sales, which has successfully achieved a rise from the low end of the value chain to the high end.

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The enhancement of the brand scale, and the extension of the brand effect.

At the moment, a number of pilot enterprises in Jiangyin have successfully created a "blue sea" on the road of brand pformation of traditional industries.

Jiaxin textile

The limited company was originally a small business mainly based on OEM. In the first half of last year, after buying a garment company with a history of more than 20 years in the US, the company successfully entered the senior department stores and professional clothing sales chain stores in the United States by relying on Black sheep and Lost two high-end clothing brands.

From "dressing others for others" to "creating brand for themselves", more and more enterprises recognize the importance of creating brand to traditional industries.

Statistics show that the application volume of trademark registration in Jiangyin has increased rapidly for 8 consecutive years. At present, there are 19 thousand and 100 registered trademarks in the city, two times more than in 2002.

Up to now,

There are 346 "three trademarks" (well known trademarks, famous trademarks and famous trademarks), of which 32 are well-known trademarks, 92 are famous trademarks, and 222 are famous trademarks. 55 other enterprises have 343 registered trademarks in 50 countries or regions outside the country.

These brand enterprises that cover traditional industries in Jiangyin have become the main force of the city's economic construction.

Last year, the "three trademark" enterprises accounted for 26% of the total sales of the city, and the sales of the well-known trademark companies accounted for 18% of the city's total sales.

"Creating famous trademarks has brought us real.

"

Haida group responsible person said.

He told reporters that since Haida has been recognized as a well-known trademark, Haida brand aluminum products, aluminum plastic panels, tinplate and other products in the market has become more and more famous, orders have been in an endless stream, enterprises have added 3 production lines to this end.

Not only that, the status of enterprises in the industry has gradually increased, but also has the pricing power.

At present, Haida brand aluminum is 50% higher than the price of similar products, and is still favored by customers both at home and abroad.

The formation of brand clusters strongly promotes the magnificent turn of traditional industries in Jiangyin.

Take the textile industry as an example, nowadays, Jiangyin's brand textile products account for more than 2/3 of the total textile products.

In 2009, the Jiangyin light textile industry cluster was identified by the Jiangsu industry and Commerce Bureau and the Provincial Trademark Association as the first batch of brand cultivation bases for industrial clusters in the province.

In the process of brand pformation in Jiangyin traditional industries, we should pay attention to improving brand management capabilities, and constantly improve the core of enterprises by cultivating brands.

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At the same time, enterprises are no longer limited to build product brand, but extend to service brand and marketing brand.

Hai Lan group has shifted from the management of clothing brand, Lang Weigao, and St. John kenover to the brand of Hai Lan, the first chain store since September 2002. Now it has developed to nearly 2000 chain stores. The popularity and influence of the brand are increasing day by day.