Global Cotton Prices Fluctuate And Domestic Cotton Textile Enterprises Have A Sharp Competitive Advantage.

The rest of the world's European debt crisis has not subsided. The global economy has slowly recovered in an unstable pattern, but the market's demand for raw materials for cotton has dropped sharply.

The gap between domestic and foreign markets is huge.

Under such a huge price gap, domestic textile enterprises with high price cotton have significantly reduced their ability to receive orders, and their competitive edge in the international market has dropped sharply.

In particular, Guangdong and Zhejiang's traditional small and medium textile enterprises are facing more pressure.

1000 pieces of connection

Switch to 300 pieces.

At present, facing the textile industry

There is a huge gap between domestic and foreign markets for raw material prices.

The most direct consequence of production enterprises is the fragmentation of orders for domestic low-end clothing enterprises aiming at the OEM production of clothing.

In particular, Guangzhou, Zhejiang, which rely on traditional OEM production of small garment enterprises gathered in the area, the fragmented trend of orders is the most significant, the greatest impact.

"Our enterprise used to rely on the high price and large volume of foreign trade OEM production to support the family. According to the order of foreign businessmen, we made small profits and made a profit making strategy of" small profits but quick turnover ".

In the past, orders for less than 1000 pieces were not answered, because there was no money to earn.

But in the past two years

The price fluctuation is huge, especially in this year's international market, the economic situation is unstable, and the orders for foreign trade clothing in the OEM production have shrunk seriously.

The scale of orders has also decreased from 1000 to 300.

At present, the list we undertake is mostly 100-200 pieces of small bills processed by Taobao. There is little profit, but this is the case.

Because the current business situation can be said to be difficult. We have made two layoffs and reduced expenditure since the beginning of this year.

A few days ago, Mr. Zhen, director of a garment processing plant in Huadu District, Guangzhou, said in an interview that in the face of the current development predicament, he hoped that the government could step up policy intervention, strengthen macro regulation and control of the market price of clothing raw materials, and strive to make many garment enterprises suffering from them as early as possible get out of the predicament.

Listed companies have also been implicated.

The reporter understands that not only small and medium-sized OEM garment enterprises are in existence.

The market is so severe that the price of medicine is very difficult, and the listed clothing enterprises like YOUNGOR can not escape.

YOUNGOR's 2011 Annual report shows that the total number of employees reduced by 17199 in one year in 2011 accounted for almost 1/4 of all YOUNGOR staff.

At the same time, the company's 2011 Annual report shows that the overall operating capacity of the company has declined and profits have declined.

In addition to layoffs, in order to deal with the "strong drug" situation of textile raw material prices, the trend of export sales of textile and apparel products to domestic sales is also very obvious.

In addition, the reporter found some domestic ready-made clothes.

At this time, the boys and girls were fighting for children's wear market. Semir, Metersbonwe, seven wolves, Bosideng, Lining and 361 degrees were all launching children's clothing.

At the same time, Amazon, which has been committed to the online shopping business, has begun to enter the apparel market, and has chosen to enter the high-end market from the beginning.