Innovative Marketing Of Piglet

Through self chain and franchising business mode, * pig pig Clothing Co., Ltd. has developed more than 1200 chain stores. At present, the company sells mainly to 99.9% major cities in the country. Since its development, piglet has become a benchmark and flagship enterprise representing the national garment industry, and has been widely recognized and trusted by the government and the community.

　　 Pay attention to innovation and speed up transformation

Piglet innovate Mainly reflected in the production and market development. From the whole process of product design, technology, raw material control, production and processing, the company runs through the innovative technology concept, and has experienced the high efficiency, energy saving and environmental protection brought by high and new technology. New technologies, new technologies and new materials have been applied to traditional industrial products. The product is designed and developed according to the international garment standard. The most advanced garment CAD system in twenty-first Century is used to improve the accuracy of industrial pattern making, laying out, discharging and high speed plotter output system. Break traditional manual operation and improve work efficiency. The company has also been developed in an ultra normal way.

In the context of the financial and social crisis of the textile and garment industry in China, by careful planning and terminal market research, piglet launched the new "urban proxy + flagship mode" in 2009. Marketing Mode, which aims to further enhance the market competitiveness of piglets and deepen the image of pig in the minds of consumers. At the same time, the company carefully organized and organized five "children's hearts and win" 2009 pig's national tour brand promotion association, which spread throughout East China, central China, Southeast, southwest, northeast and other places, and achieved good brand promotion and market attracting effect. Over the past two years, piglet has actively and effectively promoted the improvement of terminal quality through this new marketing mode, forming an example of the radiation from the center to the surrounding area.

　 Establishing brand, consolidating and upgrading transformation

Little pig has always been praised by the industry for its brand marketing. Through in-depth exploration of brand connotation, combined with other hot topics of fashion, we have formulated a series of integrated marketing communication strategies, such as news dissemination, public relations activities, advertising, promotion, and so on. The unique concept of brand core value has been transmitted to consumers through various media. Transformation It has spiritual interaction and resonance with consumers.

Piglet's efforts to sponsor the most influential children's model competition in southern China, the southern children's beautiful baby contest, further enhanced the brand awareness. Up to now, piglet has won the honorary titles such as "Guangdong famous brand", "Guangdong famous brand product", "China's ten largest children's wear brand", "China famous brand" and "China famous brand".

　　 pepco Starting from the processing factory, and extending to the two sides of the "smile curve" -- brand and R & D design, it has gradually grown into a famous brand of children's clothing sales, ranking third in the country. It has won the honor of "China famous brand" and "China famous trademark". It has achieved the breakthrough of Chinese children's clothing "China famous brand" and laid the status of the spokesman for Chinese children's wear.