Guangzhou Shoes And Hat Export Enterprises Survive In "Shuffle"

In China, the footwear industry in Wenzhou is well-known, and some brands have already entered the international market. By contrast, Luo Yuehui, "Zhong Zhi Hao" shoe industry Co., Ltd., frankly, said: "they are directly involved from the terminal and directly open shop in foreign countries, but the investment will be relatively large. We are not yet there. Now we are just signing an agreement with foreign key customers to represent our brand." "Guangzhou," he said.

The history of Guangzhou's "Zhong Zhi Hao" Footwear Co., Ltd. is also starting from OEM.

With the change of domestic and international trade environment and the adjustment of national policies, they gradually realize that the development path of OEM will only be narrower and narrower. SO 2 years ago, they began to create their own brand.

"We are now heading for a pformation to develop at an advanced level. For example, our real leather shoes are quite expensive. In the Canton Fair, the real leather shoes may be less, most of them are low price competition, so this road may be more difficult to walk.

The reporter asked, "what is the effect?"

Luo Yuehui: "the effect is also OK, like these samples are developed by themselves, they have a sample of R & D center development, only from this aspect to work hard, independent innovation."

"Now we can only take part in many links from the whole chain. The earliest trade was sold by hand. Now we basically need to start with raw materials. If we have conditions, we should have our own factories. If we want to have front-end products, we should have our own R & D products. The more you grasp the whole value chain, the more competitive you will be."

In the clothing industry of Guangzhou, Wu Yixiong, the general manager of Guangzhou Nan Da Clothing Co., Ltd., which wins the independent design, believes that clothing enterprises must increase the added value in the "shuffle" of this industry.

In the course of the interview, although many enterprises are complaining about the current predicament, they are expecting and optimistic about the prospect of breaking through tight encirclement.