Sportsonesource Talking About Sales Of Outdoor Products
According to the OIA VantagePoint survey, in September, U.S.A Sales of most outdoor products showed an upward trend, with total sales volume of US $928 million, a slight increase of 1.4% over the same period last year, of which durable consumer goods sales were strong, but clothing remained the same as in August.
Compared with last year, the return to school shopping season appeared on schedule, but autumn did not come as early as September last year, resulting in reduced consumer buying. This year's overall market environment is more severe than last year. SportsOneSource CEO, chief market analyst James Hartford said so.
Sales of specialty stores decreased by 5.3% compared with the same period last year, which is in sharp contrast to the growth rate of nearly 5% in August. In the sales channel of franchised stores, there was only a slight increase in the number of network channels in two digits, while the physical store fell by 7.2%.
In September, the business of the entity store was bleak. footwear Sales barely increased by 1.4% to $257 million 200 thousand. However, with the reduction in sales of barefoot running, sales of footwear in shopping malls decreased sharply.
Durable consumer goods grew by 6.7% over the same period last year, reaching US $448 million 200 thousand, including two growth in canoeing, aquatic sports and outdoor electronic products. Sales of technical and recreational backpacks grew strongly, making up for a slight decline in camping products.
Outdoor clothing Sale The amount is only 222 million 600 thousand US dollars, down 7.7% compared with the same period last year, of which the coat is the largest source of sales, although the proportion has declined, but sales have increased by more than 1 times.
In August, total outdoor income of US $816 million 900 thousand, up 2.2% from the same period last year, but decreased by 7.8% compared with July. The sales volume of outdoor stores was 320 million 500 thousand US dollars, up 5% over the same period last year.
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