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Four Principles Of Chen Lie - Down

2012/10/25 14:53:00 8

Clothing StoreAutumn DisplayAutumn Wear

 

Run a family

Couture

Autumn display is the key to decide whether the product can be successfully displayed in front of consumers.

Autumn display has the most direct impact on consumers' advertising impact and image effect.

It can be seen that autumn display plays a vital role in future sales.

Here are 4 rules for autumn dress display:


Rule 1: "key type" autumn display.


In autumn display, the emphasis of autumn display is mainly on "freshness" and "liveliness". Children's loveliness lies in his liveliness.

Many adults do not dare to try clothes color, can show different effects on children, and more easily highlight this characteristic is our common "key type" autumn display.

The key points of the key display are the physiological commonalities and the sense of hierarchy.

This kind of autumn clothing display action should not be too conservative in the color system. The cold and cold colors of the store must be coordinated. The center of the lack of color can use the light to compensate.

In order to build an atmosphere of clothing display effect, there should be no theoretical donation to manage the display structure.


Rule two: "key" autumn display method


The preparation of the key display method in autumn shows that some of the gesture models are reserved, which may reveal their rich retention shapes, perhaps ineffective with their parents' imagination and comforting their desire to purchase.

For example, we can operate this kind of method.

Autumn display

The model and the body language of other display props are more rich in shape and expression, and how to make display points better in the process of implementation.

The display style of goods is fantastic and unique.

This not only makes the brand abstraction distinct, but also enriches the inner abstraction of the product and exaggerate the persuasion of the autumn brand.


Rule three: "theme" autumn display


The theme display method used in autumn clothing is next to the key display method.

The purpose of its display and exhibition is to publicize the unique design concept and psychological performance of the brand.

In the autumn, Chen Li can use the method of combination with key display.

In the form of performance, it can be used in conjunction with key display, and in line with the display in the store.

This is mainly based on the combination of the management concept and the display method of the autumn brand. Chen Li can choose according to his own reality.

There are many forms of autumn thematic display in the window display of autumn clothes.

So as to create a shock to consumers and spectators, and stimulate their desire to buy.


Rule four: "highlight" autumn display


  

Autumn dress

Highlighting the display method is a display method that displays the autumn style with the emphasis on the window display. It is also a display method for the promotion of autumn brand.

The props in use should be able to express their morphological characteristics in modeling.

For example, we can use this method to display, and the body language of autumn model and other display props will be richer in shape and expression, which will make the display program perform better in the implementation process.

The display style of goods is unique and unique.

This will not only make the brand image of autumn dress become distinctive, but also enrich the external image of the product, and enhance the appeal of the brand.

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