Anta President Ding Zhizhong Participates In Quan Zhou Railway Station Torch Relay

In May 12th, the torch relay of the Beijing Olympic Games passed through the "harmonious journey" in the mainland of China to the eleventh stop. The Olympic flame came to Quanzhou, a famous historical and cultural city in China.

Chairman of the board of directors of Anta sporting goods company and Mr. CEO Ding Zhizhong, who has just been selected as the most influential business leader in China, is the 107th torch bearer of Quan Zhou Railway Station.

I feel very proud to be the torch bearer of the Olympic Games and complete the torch relay in my hometown.

This is not only my personal honor, but also the honor of all the staff of Anta. "

Mr. Ding Zhizhong said, "the core meaning of the Olympic torch relay is to spread the Olympic spirit widely, which is in line with the brand spirit of" never stopping "that Anta has been insisting on.

As a leader in China's sporting goods industry, Anta will spare no effort to promote the development of China's "national sports" business, so that more Chinese people will experience the Olympic spirit of "faster, higher and stronger" and will continue the spirit of never ending.

When Ding Zhizhong ran into the Strait sports center with the torch in the crowd's cheering, the endless Olympic spirit at this moment carried out a docking with the "never stopping" spirit of Anta through time and space.

Anta, founded in 1994, has kept the market share of sneakers for the first time in 7 years since 2001. It was successfully launched in Hongkong in July 2007, creating the highest price earnings ratio and financing amount in China's sporting goods industry.

In March 10, 2008, Anta was included in the Hang Seng Composite Index and Hang Seng inland circulation index.

In the 2007 annual report published recently, Anta has become the best asset company in China's sporting goods industry, with a profit growth rate of 260% and a ratio of assets and liabilities of 11.6%.

At the dawn of the Olympic Games, Mr. Ding Zhizhong successfully completed the torch relay and became Anta's epitome of building a leading brand with grassroots spirit.

As early as 2000, Anta began to implement the Olympic marketing strategy, sponsoring the Chinese sports delegation's gift shoes.

Starting in August 8, 2007, Anta launched a year long Olympic advertising plan and launched a series of promotional activities such as "I BELIEVE to cheer for the Olympics" and so on to support the 08 Olympic Games.

Thanks to Anta's outstanding contribution to China's sports industry, in 2006, Mr. Ding Zhizhong was elected as the only enterprise representative to be the ten outstanding youth of the Seventeenth National Congress. He won the nomination of CCTV2007 in the following year, and became the Eleventh NPC deputy.

Ding Zhizhong became one of the 3 youngest business leaders in Fortune magazine's "25 most influential business leaders in China" recently.