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Rick, Still Fashionable, With A Perfect Life Cycle.

2012/11/13 22:30:00 12

Fashion BrandFashion IndustryFamous Brand

In October 25th, Rick was in 2012 China.

Fashion industry

The keynote speech entitled "fashion for a perfect life cycle" is presented at the information Summit Forum to bring the product lifecycle management solution Lectra Fashion PLM designed for fashion industry to attend the audience.

The theme of this summit forum is "information value in pformation and upgrading", attracting many well-known domestic and foreign information experts and fashion enterprises CIO.


With the strong impact of the world financial crisis on the economic entities and the overseas fashion enterprises moving to the mainland market, the domestic competitive environment of the fashion industry has become increasingly fierce.

In order to take a foothold in competition, domestic fashion enterprises began to pform and upgrade from traditional industries to fashion and creative industries, from traditional management mode to information management mode.

Chinese fashion

The industry is ushering in unprecedented opportunities and challenges.


In this regard, Andreas A. Kim, President of Greater China, said: "the challenges brought by the development and business expansion of enterprises make the traditional R & D work no longer satisfy the needs of the development of fashion brands.

Informatization, as an indispensable part of the pformation and upgrading of fashion enterprises, has become an effective weapon for fashion enterprises to enhance their competitiveness. "


Lectra Fashion PLM is a specially designed help.

Fashion enterprises

A collaborative solution to industry challenges.

By integrating design, development, production and many other independent elements into a unified development cycle, this fashion industry dedicated lifecycle management solution links each single product detail to a higher level product line information, enabling the enterprise to control its operation all over the world, making supply decisions in the continuous prediction and response to the requirements of color, size, style and fit of distribution channels, and quickly and wisely responding to fluctuations in raw material prices and changes in the world economy.

In addition, it can make clothing enterprises and consumers more closely through the precise definition and tracking of orders in the whole process of product design, development and phase.

Interface friendly reporting and dashboard tools enable managers to understand and control product development processes from a global perspective and to build more efficient organizations.


"Just three months ago, Lectra Fashion PLM has just conquered many judges in the fourth industry information evaluation campaign, and won the" 2012 China Fashion Industry Information Model Application Award ".

Andreas Kim said, "globally, Li has maintained long-term cooperation with a large number of internationally renowned brands, which fully understands the complexity of the daily management and operation changes of the fashion industry.

With the opportunity of this summit forum, we hope that we can pfer the rich industry experience and advanced ideas in the past forty years to more fashion enterprises.

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