Feng Shui Turns Around - Children'S Shoes Greet Spring

In 2012, the shoe industry was particularly special, with internal and external troubles, pformation breaking through, challenges and hopes coexist.

When

In the face of bottlenecks in development, children's shoes have ushered in their own big spring, and they occupy an important position in the footwear industry. However, as the famous sports brands compete to test the brand of water children, the development of children's shoes is faced with great challenges. Sales scale and the cost of channel construction do not match and become a topic of deep concern in the field of children's shoes.

At the same time, with the rapid development of e-commerce in recent years, the brand of adult shoes is also in the field of electricity suppliers due to high inventory. Many shoe and clothing enterprises have integrated e-commerce into the strategic planning of enterprises, and this will also have great room for development for children's shoes.

The current situation is different. Children's shoes industry has not yet come to be known as the leader's brand. Therefore, for children's shoes e-commerce, the future is bright.

When children's shoes meet with the two hotspots of e-business, the energy burst out of the market will trigger a new round of shuffling of the footwear industry.

Market determines value.

First of all, the parents of children's shoes in China are growing up from the Internet age.

And the recognition of brands and products are significantly different from those born in the last generation. They are keen on fast and convenient online shopping, and are willing to record and share children's growth process online.

In view of the trend of public opinion, the sales channels and marketing methods of children's shoes enterprises should make necessary changes in combination with the characteristics of e-commerce and the audiences. On the other hand, the market of Chinese children's shoes and clothing has been in the stage of multi brand competition, regional competition, lack of high quality products and national well-known brands. Children's shoes are the last market space for deep digging and digging in the competitive clothing market.

Under the circumstances of low market coverage and high human cost, e-commerce has become an important channel for new brands to rise and small and medium-sized brands to become bigger and stronger.

But the network channel has broken through the space restriction.

It can effectively cover the national market and aggregate fragmented market to form scale market.

In addition, the development rhythm of goods can be controlled to reduce inventory risk.

If we build traditional sales channels, it is unavoidable to store goods and stock.

By means of e-commerce, on the one hand, we can reduce the actual product distribution, reduce unnecessary inventory, and adjust product development and market corresponding products according to the actual sales situation of the products. We should try our best to minimize inventory, minimize risks, develop controllable, and effectively integrate product sales with brand building.

By means of e-commerce, we can achieve product sales on the one hand, and establish brand names on the other hand, and adjust the investment and planning of brand marketing in time according to the sales situation of products.

Avoid the cost and risk of high brand marketing communication costs, low sales conversion rate and lagging advertising effect under traditional channel mode.

Considering the two dimensions of the development of domestic e-commerce and the core users of the Internet, it is an ideal choice to achieve the brand building and sales of children's shoes by means of e-commerce.

The channel cost is relatively low and the risk is relatively controllable.

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The flagship store is cheaper and more controllable than the entity store opened below the line, and the network user group and the children's shoes consumption group are high, which can carry out the product sale more effectively.

Consumers with wide coverage and effective fragmentation.

Because the radiation radius of traditional physical stores is limited, it is difficult to form a scale market in a certain area.