Lining'S Constant Reform And Innovation Won The Red Star Award Of Innovative Design.

< p > in the four strategies of Lining [5.77 -1.03%], including brand building and product innovation, Li Ning Co has stepped up its strategic investment in brands, developed competitive products with advanced design and technology, shortened the development cycle to keep up with market demand, and has achieved initial success.

Following the recent "China's" a href= "//www.sjfzxm.com/" target= "_blank" shoes "/a" Industry Summit Forum "and" the most influential person and enterprise top ten selection "in 2011-2012 China's [3.00 0.00%], Lining won a number of awards in the field of products recently.

< /p >

< p > December 19th, another news came to light. Lining's lightweight cloud running shoes, which was introduced in this year's ultra light series running shoes, won the most authoritative design award in China, the Red Star Award of China's innovation design, which added a cornerstone for Lining's vigorous pformation this year.

It is reported that the Red Star Award of China's innovation design is awarded by the Red Star Award Committee of China innovation design once a year.

The award is also an award of the Federation of international industrial design societies. Since its establishment in 2006, the Red Star Award has grown into an authoritative and internationally known design award.

< /p >

< p > as the main selling product this year, Li Ningchao light series running shoes have been favored by consumers since they came to the market. This series of products not only continues to uphold the design concept of "running light shoes" of Lining running shoes, but also integrates deep Chinese culture and Oriental wisdom, and combines the three elements of familiar symbols, such as boats, clouds and wings, which are loaded with weight in the flow but not losing light flow.

< /p >

< p > the winning Red Star Award in China is the light cloud section of the series "a href=" http://sjfzxm.com/news/index_x.asp "running shoes" < /a >. This product not only has the obvious characteristics of "lightweight, breathable, comfortable and supporting protection", but also adopts warm technology in light of winter demand, achieves the double effect of light and warm, brings better experience to consumers, and becomes a hot new product in winter, and is well received by consumers everywhere.

< /p >

< p > Li Ning Co and China Innovation Design Red Star Award is not the first time to get married. Since 2007, it has won the red star award many times. In 2011, with the unique innovative design concept of < a href= "http://sjfzxm.com/news/index_x.asp" > MIX sports shoes < /a >, it also won the "2011 China Innovation Design Red Star Gold Award" and won the industry honor.

< /p >

< p > good products can not be separated from good a href= "//www.sjfzxm.com/" target= "_blank" > designer "/a". Consumers and industry's recognition of products is the greatest reward and encouragement for the company and its designers.

In July this year, Li Ning Co put forward four specific strategies for reforming strategic initiatives: improving channel efficiency, building brands and products, improving operational capabilities and improving business models. In terms of products, it is clear that we should develop competitive products with advanced design and technology and shorten the development cycle to keep up with market demand.

The implementation of this product strategy is inseparable from a strong design team. In this regard, Li Ning Co is highly recognized by its industry for its outstanding performance.

< /p >

< p > December 21, 2012, Zheng Yongxian, director of Li Ning Co shoes product design center, was awarded the "ten outstanding young people in China's design industry" by the Guanghua design and development foundation for its outstanding contribution in the field of Chinese design.

As a senior designer with more than 10 years' working experience in Li Ning Co, Zheng Yongxian led the Li Ning Co shoe product design center from original creativity to later user value orientation. He experienced the high standard test of Olympic products in the three Olympic Games of Athens, Beijing and London. His individual has won many international design awards, and has led the integration of design management projects and achieved success (such as Olympic product creative integration project).

In view of its outstanding contribution in the field of design, Zheng Yongxian was recommended by the China Industrial Design Association for the selection.

< /p >

< p > it is understood that the Guanghua dragon design innovation award under the Guanghua development and development foundation is officially approved by the National Office of science and technology awards. It is the first national award in the field of Chinese design, and the "ten outstanding young people in China's design industry" award is the sub Award of Guanghua Dragon Award. The selection has been successfully held for the seven time, playing an important role in supporting the growth of young designers and establishing independent innovation models.

The famous designer who won the award has become an international card for Chinese design.

< /p >

< p > the continuous award in the field of product design is the best example of the recent change achieved by Li Ning Co. It has won the unanimous approval of the industry in its continuous efforts to innovate and launch products that satisfy consumers' satisfaction.

< /p >