China Leather Association Develops Star Recognition Of Leather Specialty Market And Further Standardizing Market.

When consumers buy footwear products in shopping malls after P >, if they see a leather logo logo printed on the shoe box by the China Leather Association, it will prove that it is a genuine leather logo product.

"This way is simple and clear, which allows consumers to buy high-quality leather products very conveniently. Although it is still in the pilot stage, we hope to be recognized by consumers."

Li Yuzhong, executive vice president and Secretary General of the China Leather Association, "a" href= < //www.sjfzxm.com/pioneer/ > > < /a >, told reporters that through the logo of the real leather logo, it can help enterprises expand the market, and on the other hand, it can further expand the influence of the real leather logo to prove the commercial target.

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< p > leather products are consumer goods closely related to the lives of ordinary people. The potential of domestic consumer market is huge. The key lies in how to tap the potential of consumption.

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In 2012, P increased its internal driving force and forced external environment, which helped to further deepen the structural adjustment of leather industry and play a fundamental role in supporting the smooth operation of the industry.

The main driving role of domestic demand for industry development is more prominent, and the market structure is more reasonable. In 2012, a href= "//www.sjfzxm.com/news/index_c.asp" > leather industry < /a > domestic sales accounted for 72% of sales value, up 1.4% compared to the same period last year.

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< p > this is the proportion of leather industry's domestic sales has increased for 12 years since 2000.

In particular, fur and its products industry increased in 2012, and the share of domestic sales ranked first in the industry. At the same time, in the form of general decline in output value of industrial output, it maintained a rapid growth and became a new bright spot for the smooth development of leather and fur industry.

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< p > reporter has learned that in May 26th, the China Leather Association will hold the first annual conference of leather signs and the leather and fur products dealers' conference at < a href= "//www.sjfzxm.com/news/index_p.asp" > Guangzhou < /a >.

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< p > it is reported that the real leather logo is the first certification trademark registered in the State Administration for Industry and Commerce in 1994, and is the representative of the outstanding brand group in the leather industry.

Up to now, 496 brands of 460 enterprises in China have obtained the qualification of leather labeling (including ecological leather).

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< p > according to the research results of the China Leather Association on leather label enterprises, about 70% of the leather mark enterprises in 2013 have the development agent plan.

However, enterprises generally find it difficult to find suitable distributors, which has become a stumbling block for enterprises to expand the domestic demand market.

In order to clear up the obstacles for the enterprises, the leather association has decided to hold such a business negotiation.

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< p > Li Yuzhong told reporters that at the annual meeting of the dermis logo, we will organize the professional distributors participating in the joint discussion with the real leather label enterprises, and at the same time, we will also publish the white paper on distributor survey and the brand development report of the leather logo.

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< p > in addition, the leather association has officially launched the pilot work of printing the logo of genuine leather labels and brand footwear companies this year.

This work is also an innovation and upgrading of leather logo work, which is required by the real leather label enterprise.

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At the same time, the P also carried out the identification of the star market of leather specialty.

The professional market is an important platform for the consumption of leather products in China. The association can further standardize the market through the work of star recognition, establish the brand of leather circulation, and further bring the market to a regulated and orderly market.

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