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The Home Textile Industry Is Experiencing An Endless "Price War" Recently.

2013/6/6 23:30:00 26

Home Textile IndustryHome TextilesIndustry

< p > home textiles, that is, household a target= "_blank" href= "//www.sjfzxm.com/" > textile "/a" goods, also known as decorative textiles, in the textile industry, it is one of the "three giants", together with a target= "_blank" href= "_blank" > clothing > textile and industrial textiles together to build the textile industry! In home decoration and space decoration industry, it has become "new". < /p >
< p > the home textile industry is experiencing an endless "price war" recently. Home textile enterprises have evolved from the beginning of the "season discount" to the daily discount, and many consumers have become smarter after a period of observation, and will no longer be tempted by the discount. < /p >
< p > it is understood that consumers do not know how to choose their own home textiles at present. Every brand flagship store or home textile facade will be discounted every day. So many discounts will cause consumers to doubt whether the quality of the products is reliable. Too many promotions and discounts make the industry full of "cheap" atmosphere. Is household textiles really cheap? < /p >
In the discount sales promotion, it is too blind to raise the price of the product, and the price of the discount product is equivalent to the usual price of its own products. Of course, consumers will not find such subtlety when buying, and few consumers will have a thorough understanding of the industry. Of course, businesses will have their own set of persuasions when they sell their products. The price war has made consumers lose confidence in the industry, and for enterprises, there are compelling difficulties. A flagship store owner said that all facades of the home textile industry are engaged in price wars and promotions. If we do not engage in sales promotion, sales will not go up. There will be no consumers to patronize, and no way to survive. < p > actually, otherwise, some businesses. Chaotic "price war" smoke has flooded the home textile industry. In this way, no matter what kind of sales promotion, it will not touch consumers' consumption at all. < /p >
< p > a company has put forward a combination of virtual and real methods. The store is divided into files and operates two types of shops, which are middle and low grade and high-end, which are operated at the same time and subdivided into consumer groups. The aim is to sell more targeted. Although the enterprise will not play a good effect in the short term, it is also a more targeted policy. Every enterprise should carefully consider the location of the enterprise in the back of the national policy, and not let the "bad" atmosphere fill the industry. "Bad atmosphere" can see benefits in a short period, but the development of the enterprise is not limited to short-term interests, it is more long-term development, stability and innovation at the same time, this is the essential purpose of enterprise development. Therefore, enterprises must set their own atmosphere and use their strategies to improve the industry. < /p >
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