The Development Strategy Of Red Flag Chain Multi Format Has Become Clearer.

Less than p ago, the red flag chain formally adopted the commercial complex mode.

< /p >

< p > as a small chain supermarket in the west of China, the red flag is another attempt after the opening of the Jintang supermarket.

"Tianfu home Hongqi supermarket" is a red flag with its own capital leasing, positioning for shopping, entertainment, leisure as one of the large shopping center, covering a total area of 16463.41 square meters.

Red flag chain relevant person in charge told reporters.

< /p >

< p > there are people in the industry who believe that the development strategy of red flag chain has become more and more clear from the recent actions of the red flag.

< /p >

< p > < strong > first commercial complex < /strong > /p >

< p > June 21st trial business, officially opened 23 days greeting.

Hongqi chain insider told reporters: in order to "Tianfu homeland" project successfully implemented, our team has been busy since April, and now has finally made the first step smoothly.

< /p >

What kind of consideration is the "P" red flag chain wading commercial complex mode? Is it a bold attempt or a reckless act? < /p >

< p > for this, red flag internal responsible person gave an explanation. "Tianfu home's opening was decided after the careful consideration of the Hongqi chain high level. We will still focus on convenience chain stores, and extend to 24 hours stores and red flag express shops, but will not give up when meeting good opportunities. Like this attempt, the business center mode is actually deepening and expanding the concept of our community supermarket, and putting the community supermarkets into action."

< /p >

< p > reporter learned about Wenjiang Tianfu Street office and found that the red flag chain built the Tianfu home project here.

The surrounding 80 thousand residents' market demand, the wide spread of universities and offices, the lack of large commercial centers, the aging of service facilities, the mature strength of red flag chains, and the purpose of convenience for the people and other factors make the red flag chain have three advantages: Heaven, earth, and people.

Red flag official also told reporters: "the arrival of Wenjiang Tianfu home Hongqi big supermarket will attract some restaurants, entertainment, home and other enterprises to enter, so it will also bring the regional economy of living Tianfu street."

< /p >

< p > the market positioning of Hongqi chain Tianfu Commercial Plaza in Wenjiang is still the general merchandise store. During the trial period, our sales volume and traffic volume are very gratifying. In terms of product mix, besides the red flag express store (supermarket + fast food), new bread making and fresh cooked food areas are also produced. Drinking, medicine, < a target= "_blank" href= "//www.sjfzxm.com/" > dress "/a" and home furnishing are also involved, which not only enriches the commodity category, but also satisfies the diversified consumption of consumers.

The red flag official said frankly.

< /p >

< p > < strong > diversification, seeking breakthroughs < /strong > /p >

< p > from the development of the red flag chain, it is easy to see that the red flag has been busy breaking through, and the development is more diversified. < /p >

< p > looking at the red flag chain after the listing, it is more daring to try the format.

Following the convenience chain store and the 24 hour store, in January this year, the appearance of Hongqi shortcut shop was unanimously applauded by the office workers. This also showed the red flag chain's formal entry into the catering industry. In April, the red flag added 200 new stores to sell the car tickets; the red flag chain changed the previous agricultural supermarket docking, and established the first red flag production base for modern ecological fruits and vegetables; taking into account the food safety problem, the red flag also made its own products; red flag bread and red flag dumplings became a delicious meal on the residents' table; in June, the red flag crossed the feet into the commercial complex.

< /p >

< p > industry experts have expressed their views on the development of red flag. "It should be said that the multi industry operation is the mainstream trend of the current supermarket formats. The red flag chain's entry into the business center mode is on the one hand to conform to the trend. On the other hand, Wenjiang Tianfu in Chengdu does have such a demand. However, winning by relying on more than one win is definitely not feasible, and the red flag must extend outwards if it is well done.

Some people say that the red flag you run too fast, is not actually she runs fast, is the consumer's demand changes too quickly, the red flag is wants to do well the community big supermarket, changes the pattern to benefit the people and benefit the people.

< /p >

The development of red flag chain P seems to have been saying: where there is demand, there is us.

In 2012, it entered the capital market. In 2013, a quarterly report showed that revenue reached 1 billion 117 million yuan, an increase of 12.40% over the same period last year. The total profit was 52 million yuan, up 2.83% over the same period last year. Compared with other listed peers, the strength of red flag data is obvious.

It is not difficult to explain why red flag has been developing so fast, why red flag can open 25 stores within a day, why red flag is so daring to try new formats.

< /p >

< p > Red Flag development strategy positioning, in addition to accelerating the diversification of formats, its old line convenience store will still be the main force of profit.

< /p >

< p > < strong > coexistence of risks and opportunities < /strong > < /p >

< p > according to the Chengdu retail business report 2012, the total retail sales of consumer goods in Chengdu reached 331 billion 770 million yuan in 2012, an increase of 16% over the same period last year, and CPI rose 3%, or tenth in 36 large and medium-sized cities nationwide.

On the other hand, retail sales of convenience stores, digital communications, restaurants and supermarket stores in Chengdu increased by 16.9%, 16.6%, 10.2% and 10% respectively, while department stores and professional stores showed negative growth.

< /p >

< p > for this reason, some people in the industry say that the red flag chain is trying to diversify its way. Combined with the advantages of catering, entertainment, leisure and convenience stores, the breakthrough in Chengdu's retail market should be able to find another way.

< /p >

< p > < strong > but the way of many formats is really going to be so scared. Do not be frightened or not fight? < /strong > < /p >

< p > entering 2013, the prospects of China's retail industry are not as good as before. Labor costs rising, rents high, backlog of goods and lack of management technology have greatly hindered the development of the retail industry. With the bombardment of e-commerce, it is now the only luxury brand in China that has 7 stores in Shanghai and more than 3800 stores in sports brands.

< /p >

Most retail enterprises trying to sell more formats, such as P, have the following characteristics: profitability is outstanding, but debt paying ability is slightly inadequate. Tight capital is also a major obstacle to multi industry operation, which involves too many formats, and the management problems brought by it are also plaguing many enterprises.

Multi operation can only be said to be a way of development. It enriches the business mode of enterprises, meets the needs of diversified consumption and promotes the competitiveness of enterprises. At the same time, it is also a double-edged sword, which has advantages and disadvantages, and the risks can not be underestimated.

< /p >

< p > the recession of China's retail environment and the small growth rate of Chengdu's economy are somewhat pungent for the rapid development of the red flag chain.

Red flag chain chairman Cao Shiru once said: "I think the current red flag chain is mature, we are more willing to create a new red flag chain, we try so many formats, in itself is pmitting a red positive energy".

Judging from the past situation of Hongqi chain express store, Hongqi chain has done well in the catering industry. Although Wenjiang's Tianfu home Hongqi supermarket has a good response at the trial stage, what will happen in the future will really give everyone a heart.

< /p >

Although P has advantages and disadvantages, the red flag's courage and influence will not slip away under the red flag's eyes. Just like the red flag insiders say, we will always catch good opportunities.

But we also hope that the red flag chain will be able to walk like a duck in water in many circles.

< /p >