Overcapacity Has Become A Common Situation In China'S Garment Manufacturing Industry.

< p > the end of the past is the turning point of growth. The key is not change, but how to respond to < /p >.

< p > recently, the Foxconn group's suspension of recruitment in mainland China has been stir fried by the media. This is the first large-scale recruitment freeze on Foxconn since the financial crisis in 2009.

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< p > Foxconn can be said to be the witness and beneficiary of the brilliant Chinese manufacturing industry for many years. This time we suspend the recruitment incident and alert us.

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< p > although the current "migration" and "outflow" phenomenon are not enough to shake China's "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "manufacturing status in the world, but these signs are also reminding us of the urgency and importance of the upgrading of China's garment manufacturing industry.

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To grasp the discourse power of the global manufacturing industry, we need to constantly seek, cultivate and enhance the "new comparative advantage" of the manufacturing industry. < p >

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< p > < strong > urgently need to create new advantages < /strong > /p >

The difficulties and pressures facing China's garment manufacturing industry < p > < a > href= > http://sjfzxm.com/news/index_c.asp > are apparently caused by the deterioration of the external environment. In fact, it reveals the insufficiency of the strength of Chinese manufacturing industry, and only exposes them early under the promotion of the external environment.

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At present, over P has become the general situation of China's garment manufacturing industry.

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The reason why P overcapacity is caused by overcapacity is that Chinese manufacturing enterprises prefer to introduce technology, then take the strategy of "total cost leadership" to carry out the "price war" war, lack of understanding of differentiation strategy and agglomeration, and lack of enthusiasm for technological innovation.

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< p > in fact, in recent years, the state has been talking about structural adjustment and upgrading of the industrial chain. "Manufacturing from China to Chinese creation" has been shouting for many years, but as a result, the majority of enterprises still focus on manufacturing, and are very afraid that they will not allow us to manufacture and grab our manufacturing.

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< p > before, because the economic coercion mechanism has not been formed, and now, the low cost advantage of China's garment manufacturing industry has long been gradually lost. The forced mechanism has been formed, and the pformation and upgrading is already imminent.

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"P", so we emphasize that China's manufacturing still has a strong competitive advantage, not to be blindly optimistic, and some of the remaining competitive advantages can not become a "killer weapon" once and for all.

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< p > recently, the prestigious journal made several covers of Foxconn, and criticized the "sweat and sweat workshop" from the perspective of "work ethic".

What is dramatic is that at the same time, Terry Gou claims that he is trying to create "China's middle class".

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< p > even an investment company regards "raising salary to create a middle class, and then eating domestic demand business opportunities" as its next strategy of industrial pfer and upgrading. Chinese garment manufacturers are increasingly worried about the rise of costs and do not want to break through in response.

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< p > < strong > extending to the high end of the industrial chain < /strong > < /p >

< p > the global foundry industry chain has been pferred from Europe and America to Japan, Korea, Hongkong and Taiwan of Asia, and finally passed through mainland China. Now it has gradually turned to Southeast Asian countries such as India, Vietnam and Kampuchea.

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< p > this is the fate of the profit distribution of the global OEM chain.

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< p > "the end of the past is the turning point of growth.

The key is not change, but how to respond.

Chen Yu, director of the Institute of industrial economics of Beijing Technology and Business University, said that we should take a cool view of this change. In fact, not all of the ending is bad. Some things should end and some stages must be crossed. China can not live on "low cost" for a lifetime.

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< p > in today's international division of labor, the comparative advantages of different countries are reflected in different industries and in different links of the same industry value chain.

Multinational corporations make use of the differences between countries in the value chain link, and divide them into the best location to meet their global strategy by dividing the value chain.

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< p > China's garment manufacturing industry needs to move up from the bottom of the "smile curve" of this division of labor.

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Vicior.Lippit, a professor at University of California at Riverside, points out that China's labor costs are also increasing, so China must pform itself from producing primary products, exporting primary products to producing more sophisticated and sophisticated products and P.

"This is the only way for all manufacturing countries."

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< p > it is understood that the United States had initially eliminated or pferred many labor-intensive industries to countries with lower labor costs, and now they attach importance to the manufacturing industry and accelerate the innovation of advanced manufacturing technology.

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< p > "brand influence is the biggest problem for many Chinese enterprises to go abroad."

Vicior.Lippit said, I'm very familiar with Chinese products, but I really don't know what brands in China.

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From 2012 to 2012, the London Olympic Games from mascot to official designated souvenirs were mostly made in China.

The United States has once created a political storm for athletes' clothing made in China.

However, most of these Chinese products are parasitic under the brand name of Europe and America.

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< p > Chinese manufacturers can produce these products, showing that China is technically able to go to the standards required by European and American brands.

However, few brands in China can capture the hearts of consumers in Europe and the United States.

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Less than P, the most profitable ones are European and American brand holders. Chinese products have become the core of international trade disputes.

The development of independent innovation and its own brand has become the goal of the pformation of China's garment manufacturing industry.

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< p > If, as some scholars have said, twenty-first Century is the Asia Pacific Century and even the Chinese century, then "a href=" http://sjfzxm.com/news/index_s.asp "China made /a" must be promoted by HUAWEI in order to conform to the mission entrusted by history.

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< p > however, a survey shows that 87% of Chinese companies are already considering the issue of industrial upgrading.

However, it is embarrassing that only 20.5% of the companies have a clear idea of upgrading, and more companies are still trying to upgrade, but they have not yet found the right way to upgrade their entry points.

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Therefore, choosing what space to upgrade, upgrading and building brand has become a problem that China's manufacturing companies have to think about. P

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< p > < strong > Product leading value < /strong > /p >

< p > the success of Apple Corp lies in its products. The reason why it can be sold at a high price is that people want to have it.

Similarly, whether a garment enterprise can succeed depends on whether the design department can design attractive products and attract more people to buy, so that the design investment will be rewarded.

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< p > If an enterprise merely relies on continuously reducing the production cost of the product, it will be difficult to have much room for improvement in research and development.

It is the kingly way for an enterprise to devote itself to the promotion of products to attract people to buy.

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< p > only by constantly improving the production technology, through technological innovation and patent layout, relying on the strength of the brand, firmly grasp the initiative to guide consumption, this is truly powerful "comparative advantage".

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< p > Apple Corp products are basically not made in the United States, but their American companies have mastered the lifeblood of the global Apple product chain. They are not directly engaged in manufacturing, but are leading the development of manufacturing in this field through their advantages in the field of technological innovation.

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< p > this is the direction of upgrading and pformation of China's manufacturing industry.

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< p > Fukukawa Nobuji, President of Japan's Machinery Industry Memorial enterprise consortium, believes that Chinese manufacturing enterprises should constantly increase the factors of industrial innovation and reduce the factors of "industry following". "Only by becoming a global industry leader can we fundamentally occupy the initiative of development."

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< p > Lin Zuoming, general manager of China Aviation Industry Corp, believes that Chinese manufacturing enterprises must develop their core technology and new product ideas, and learn to gradually develop their brand and cultural competitiveness in the process of global sourcing and global marketing.

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< p > of course, the pformation and upgrading of Chinese manufacturing enterprises can not be separated from the support of all parties.

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Yu Jian, Secretary General of Shenzhen chain store and retail business association, appealed to the Chinese people to get out of the misunderstanding of the so-called "quality of origin" consumption. The commercial channel should be proud of China's manufacturing and give more support and preferential treatment instead of simply thinking that China's manufacturing is p.

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At the same time, the relevant government departments should also give more policy support to Chinese brands. The news media should rationally think and positively guide China's brand and Chinese enterprises on the basis of a deeper understanding of Chinese brands and Chinese enterprises, and protect China's manufacturing and supporting the development and growth of Chinese brands. P

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Under the background of the global financial crisis, China's manufacturing needs to get out of the difficult position and go global. < p >

Peng Liyuan, "first lady", wears "made in China" to support domestic brands and delivers two strong signals to the world: confidence in manufacturing in China and confidence in Chinese culture.

As China's garment manufacturing industry, we should seize this opportunity to rekindle passion for the masses, forging quality and reshaping the "comparative advantage".

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