Interview With Lin Zhangfeng, Planning Director Of Tu Tu Outdoor Products Co., Ltd.

< p style= "text-align: center" > < img src= "/uploadimages/201312/29/20131229013939_sj.JPG" align= "center" border= "0" alt= "/" < < > >
The development of < p > < a href= "//www.sjfzxm.com/pioneer/ > > Map > /a > in the past one year has been a vigorous development. Its unique development mode and powerful driving force have made considerable achievements. The goal is to promote healthy and fashionable outdoor lifestyle and create China's leading brand of outdoor sporting goods sales channel, providing outdoor and travel enthusiasts with multiple brands, a full range of personalized and high-quality travel and outdoor products. Since the second half of 2012, the speed of shop opening has increased significantly, and even a burst of growth. At present, there are more than 400 stores nationwide, which are distributed in 27 provinces and cities throughout the country. There are 5 transit logistics centers in the country, and offices have been set up in Northeast, northwest, southwest and East China. < /p >
< p > products, channels and brands are the three carriages of the development of enterprises. The latest strong trend of outdoor development confirms the great magic of < a href= "//www.sjfzxm.com/pioneer/" > business mode < /a > < /p >
< p > < strong > reporter: as a consultant service window directly for outdoor and travel enthusiasts to provide professional products, what is the current marketing network? < /strong > < /p >
< p > < strong > > Lin Zhang Feng: < /strong > > the multi brand outdoor outdoor mode with multi brand combination has continuously deepened the product structure and terminal construction. As of 2013, 06 stores had been distributed in 27 provinces, autonomous regions and municipalities directly under the central government, and the number of stores nationwide has exceeded 500. Only in the second half of 2012 (August December), there were more than 230 new stores, and the annual performance increased by more than 300% over 2011. < /p >
< p > < strong > reporter: how does the map map the future development plan? < /strong > < /p >
< p > < strong > > Lin Zhang Feng: < /strong > > the development plan is from outdoor products < a href= "//www.sjfzxm.com/pioneer/" > Professional channel < /a > brand to finally become an outdoor lifestyle comprehensive service brand. The future of the map must be the whole channel business under the integration of line and line. In the planning of offline channels, we mainly include the following three forms: the first one is the existing more than 600 main shopping malls in the whole country, which mainly consist of clothing and footwear products. The final goal is to have 2000-3000 outlets; the second is specialized shops with professional outdoor sports products and services, such as skiing, cycling, fishing gear and so on, serving outdoor professionals; the third is a comprehensive shopping mall with an area of 5000 square feet or a combination of all outdoor sports products and services. < /p >
< p > < strong > reporter: the Zhengzhou shop is going to open soon. As the largest outdoor store in the country, what can you say about the original intention of this store and its impact on the outdoor products market? < /strong > /p >
Large outdoor integrated stores, which sell more than 20 outdoor sports categories, more than 120 outdoor and outdoor products with well-known brands both at home and abroad, and 30000 outdoor products, strive to provide products with high credit to price ratio but relatively superior quality for all sports loving customers. They will also set up outdoor sports areas such as rock climbing, aquatic products and fishing gear, and show the waterproof, windproof and cold resistant properties of a href= "//www.sjfzxm.com/pioneer/" with special performance of outdoor products. The experience zone "/a" will give all customers the opportunity to understand, try and enjoy the pleasure of different sports events, and create an outdoor park that integrates shopping, product testing and integrated services. At present, this type of store is also being prepared in cities such as Changchun, Chengdu and Wuhan. < p > < strong > Lin Zhang Feng: < /strong > Lin Zong Zhengzhou store belongs to the third types of channel planning mentioned above, with an area of about 10000 square meters. The core of this type of comprehensive store is to sell by experience, including the functional experience of outdoor products, the use and maintenance of outdoor products, and the dissemination of knowledge. In the future, every region, such as a province, will have one or two large comprehensive stores as support, and at the same time combine the small and medium sized shopping malls to complete the construction of channels. < /p >
Reporter: in addition to opening this biggest outdoor store in China, touring also launched a tourism project. What kind of project is it? < /strong > /p > P strong.
< p > < strong > > Lin Zhang Feng: < /strong > > road has always had a dream for travel, a dream of free travel: how can we get the most beautiful scenery, the most attractive customs, the most characteristic a href= "//www.sjfzxm.com/pioneer/", the cultural connotation /a, and the most classic lines, and also have the most free way of walking and the most unique travel experience. The most important thing is that all these should satisfy the consumers' most real choice without being affected by other factors. We spent five years trying to find such a way of travel. In June 2013, the first line of the tour route was officially opened in the Hulun Buir prairie. The whole process of self driving, featured camps, professional equestrian, Mongolia cuisine and outdoor sports elements brought us up to 98% of customer satisfaction during the 6-9 month four month opening. To sum up, traveling on the road must be a distinctive travel and customized travel which is different from traditional travel and outdoor club activities. In 2014, there will be more carefully designed travel routes, including the Tibetan Buddhist culture themed Gannan route, the holiday and outdoor sports themed Hainan line, hoping to bring you genuine "heart" travel. < /p >