The New Concept Of "Modern Underwear" Was Put Forward To Reveal The Annual Profit Of Underwear Stores.

If you are going to start a lingerie franchise, how much do you need to open an underwear store now? If you are a franchisee, how much does it cost to open an underwear store? What are the profits every year?

With the increase of consumption level of modern women, plus " Modern underwear "New concept put forward, this share of consumption in the market can not be ignored.

　　 open Underwear Franchised stores: suitable for mass consumption

Recently, reporters found a newly opened women's underwear store on Qingyuan street. The underwear is rich in style and full in color, and lace and embroidery are very delicate, and the price is not high. Most of them are in dozens of yuan, and the most popular ones are underwear with a price of six or seventy yuan. The quality and workmanship are good.

By contrast, these mid-range underwear are larger than those in the mall. Brand underwear More suitable for mass consumption, and even nearby school students are also the old customers here, so the underwear industry is regarded as a high growth industry by the industry.

　　 Opening underwear stores: profit analysis

For personal entrepreneurship, the mid-range underwear store has little investment and can join in around 40000 yuan. Able to choose a brand that is generally recognized but has quality assurance. If you do not rely on joining, choose your own goods, you can reduce your initial investment according to your economic conditions.

The current profit margin of underwear is around 30%-45%. Although the underwear of high-end brand is high, it often has a special counter in the shopping mall. If an individual sells a store, it will be passive in competition.

In contrast, the choice of intermediate underwear investment risk is relatively low, more suitable for personal entrepreneurship. After a period of cultivation, the annual profit of a small shop with an area of 40 square meters can be predicted to reach 50000 yuan.

　　 Opening underwear store: risk warning

Underwear products change rapidly, and a lot of classification, and not every underwear will sell well, careless will cause some overstocking style, so businesses should always pay attention to market sales and fashion trends in purchase and inventory.

　　 Opening underwear store: business strategy

Under normal circumstances, the location can be chosen in the clothing commercial street, location is not necessarily in the prime location, but it can not be too remote.

Shop attendants must have a wealth of underwear knowledge, can give customers more professional recommendation is also very important, played a very important role.

Offering special offers on women's holidays and sending several discount cards continuously are all good ways to win customers. At the same time, we must clean up the backlog of goods in time, discount promotions or as gifts, so as to reduce the economic losses caused by the backlog of goods and thus create higher profits.