Asia'S First High-End Fashion Distribution Center Will Enter The Shanghai Free Trade Zone To Add Strength To The Industry.

< p > reporter recently learned that Asia's first high-end fashion distribution center will be located in Fengjing town, Jinshan District, Shanghai, in the first half of 2014.

It is reported that the distribution center provides more than 200 brands from fast fashion to top luxury goods.

It is worth noting that the distribution center will use the preferential policies of the FTA to establish an Asian customer distribution center to ensure the continuous and stable supply of luxury goods, especially the outlets.

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< p > with this distribution center is the "a href=" //www.sjfzxm.com/news/list.aspx "ClassID=101112107107" > Shanghai luxury business /a management group (hereinafter referred to as the Sino business) luxury luxury outlets self operated Outletmart.

Outletmart draws on the methods of commodity management and category management in hypermarkets, but how to integrate the supply chain and communication with partners will be a big challenge for them.

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< p > it is worth noting that according to Bain consulting, the growth rate of China's luxury market in 2013 was only 2%, compared with 30% in 2011.

Market makers also have doubts about the current choice of high-end fashion distribution centers.

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< p > to this, Ding Haozhou, executive director and CEO of China commercial management group, pointed out that luxury goods can be divided into many categories, from fast fashion, light luxury to high-end brands.

The relevance between fashion industry and culture and art is very strong. This is consistent with the domestic development of culture, creativity, brand and so on, and will also establish regional centers of high-end fashion products in other major cities.

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< p > "orlies is now in a state of great beauty and crisis."

A retail industry source told reporters that the pformation of the department store is a lot of obstacles for orter, because a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107105" > outlets "/a" goods are not suitable for the city center, and luxury brands will not actively cooperate with the provision of goods.

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< p > it is understood that the commercial Outletmart of China has learned from the commodity management and category management methods of the hypermarket, and has integrated the characteristics of various grades of luxury business and supply chain.

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"P >" although there are investment, but our outlets are self-employed, nor rely on this enclosure.

In addition, the profit model is different.

Ding Haozhou told the daily economic news reporter that the use of store portfolio could introduce brands that consumers are not yet familiar with but have potential for development.

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The new model of P will undoubtedly face more challenges.

"Whether it's wholesale or retail, it's very difficult to integrate an international supply chain."

The business side said that it is difficult to determine whether the partners' tacit understanding, communication and cooperation can achieve maximum efficiency. "But when we caught up with the good times, the establishment of" a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107108" free trade zone < /a "added a lot of foundation to us.

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