Ge Keming: "Ma Life" In Home Textile Museum

For the Ge Kun Ming who has been doing business for decades, the word "home textile" has branded a deep impression in his mind. Deep ploughing in home textiles for many years, he always had a dream, that is to let consumers use high-quality, cheap bed products. Although he runs the yucca orchid dream eco Museum, although he is easy to master, his growth experience is also twists and turns, but Ge Kun Ming still likes protecting his children, and eventually embraces the store into his arms.

In the view of Ge Ke Ming, business can not be too commercialized. "Human touch" and sense of mission are very important. This time, he cut from "Ma Jia textile" to realize Chinese dream of linen spinning and home textile.

　 　 Home textiles Dream linen spinning

In the view of Ge Ke Ming, eco textile is made of natural fibers such as wool, cotton, leather, feather, hemp and bamboo. It is made of spinning, weaving, dyeing and finishing, and partly desugar and degreasing. After cutting and sewing, it is finally made into household products such as sheets, quilts, clothing and so on. The natural properties of raw materials used in the whole process and ecological environmental protection in the processing process are collectively referred to as ecological home textiles. Eco home textiles is the leading concept home textiles series in home textiles. It is characterized by comfort, breathability, health and environmental protection. It is understood that the raw materials processed by home textile products are different from ordinary chemical fiber products. It preserves the excellent characteristics of natural materials such as breathability and bacteriostasis, and has the characteristics of flexibility, smoothness and so on. It is close to the skin and feels comfortable.

Ge Keming said that the products of many eco textile enterprises are doing well, but the category is too single, and the cost of research and development is constantly rising, resulting in increasingly unfair competition in the industry. Besides, enterprises are also faced with market problems such as high product price and difficult channel development. Therefore, enterprise integration and channel integration is an inevitable trend, and this is also the original intention of the Yuci LAN dream ecological home Museum. "We should use this platform to integrate the advantages of many ecological textile enterprises, and to develop the market and establish a new eco home textile camp." Ge Keming said.

At present, Yucca dream They are well-known domestic textile brands, such as: Luo Lai, Meng Jie, Kasen, Hongrun, violet, Jia Li Si, Dai Funi, Jane Eyre, etc. they are directly supplied by factories, shortening the links of intermediate circulation, and directly giving profits to customers. After a year's operation, Yuci LAN dream, based on the demand of consumers for the continuous improvement of the quality of life, has also launched the first "eco life hall" with the concept of ecology as the basis of maintaining the original high quality home textile products. It includes Jiangsu linen linen series, Jiangxi's NDA ramie series, Shanxi buckwheat series, Inner Mongolia Alashan's Zhaojun's camel hair series, Chongqing's Tashan cowhide mat series and bamboo fiber series.

　　 Brand explosion terminal

Ge Keming said that Yuci LAN dream is the first well-known brand enterprise integrating the R & D and production of global eco textile products by home textile distributors. The home living museum with the concept of "ecological household life" established by itself is responsible for building a warm, harmonious home and improving the taste of consumers' home life. All kinds of household products closely related to people's lives are put together in the living museum, and the middle and top grade brands are the main products. At present, the alliance has brand linen series products, ENDOR art bed products, Harbin ice flax linen, Ma Li Fang linen clothing series, Helan mountain camel hair series, Tashan cowhide mat and cowhide sandals series, buckwheat and buckwheat pillow core and mattress series, silkworm border silk series, Norman's down feather series, weitanlan high cotton knitted fabric sets and Yuci LAN dream own brand, etc. these brands have formed cotton, linen, silk, leather, velvet and other ecological textile chain concept shop.

Yu Si LAN dream launched the "eco living hall", but also introduced some famous children's clothing, toys, children's shoes and other categories, such as: paramount, Garfield, BAM, Barbara, green, air angel, Popeye, JOJO, Sheng zecka, Teddy family and other children's clothing brand, so as to better meet the needs of customers in Sijiqing business district for different categories.

It is understood that Ge Ke Ming It will continue to follow the idea of "beautiful China, ecological life", and fully use media, radio, Internet, WeChat, micro-blog, short message, group buying, guild hall and other cultural media platforms, so that more people can understand the green, ecological and health oriented Yuci LAN dream ecological life hall.

　　在营销手段上，葛可明将采取一系列创新举措：一是通过各生态环保机构、国家质检部门、行业协会领导与专家共同推动羽丝兰梦生态品牌概念，还将利用网络媒体、电视媒体等进行全面推广;二是体验式营销，即源于大多数人们对生态纺织品认知度低，因此将采用利用百货商场的会员资源、媒体资源、网络等平台等通过“买满100元送大礼”等方式、充分起到其宣传推广的效果;三是跟踪式营销，即通过媒体连续性跟踪报道以便起到最佳的宣传效果;四是定期推出新产品推广会和阶段性营销方案，如季节性营销、新品营销、体验营销、会员营销、网络营销、T台走秀品牌营销等;五是全国快速复制连锁模式即联合全国各渠道优秀运营商召开羽丝兰梦生态馆全国推介会;六是网络营销即当店面达到10家以上后，建立电子商务推广平台，最终达到线上线下统一销售和体验即O 2O operation mode. The headquarters will set up an e-commerce operation Department, which will serve the national online customers, receive orders and send orders to the nearest branch offices, which will be allocated and shipped by the branch. At present, there are many Internet companies expressing concern about the mode of Yucca dream and putting forward the requirements of network promotion.