Overseas Shopping Will Continue To Be The Main Purpose For Chinese Tourists To Travel Overseas.

The annual survey released by Travelzoo tourism group, a well-known online travel platform, found that China, Hongkong, Europe, the United States and South Korea are tourists from China (mainland). Luxury goods Four main areas, Overseas shopping In particular, the purchase of luxury goods will continue to be the main purpose of China's middle class tourists to travel overseas.

In recent years, the middle class in China has gradually started to take holidays and leisure overseas, which is relaxing and relaxing overseas. One of the performances is to go to Maldives, a famous island resort. But overseas tours for shopping purposes have always been the favorite of middle class tourists in China, largely due to the huge difference between luxury goods at home and abroad.

Travelzoo tourism group said that the number of Chinese tourists who bought luxury goods in Hongkong and Europe in 2013 accounted for 64.6% and 46%, respectively, compared with 33.4% in the US and 19.3% in Korea. In comparison, only 12% of luxuries were purchased in China. According to its estimate, the number of overseas Chinese tourists and the amount of overseas shopping will be high in the Spring Festival of 2014.

China is charging up to 30% to 40% of luxury goods. tariff This makes it possible to save a large amount of tax on the purchase of luxury goods abroad. According to a random survey conducted by CCTV China recently, the average price of luxury goods in mainland China is 70% higher than that in France, 50% higher than that in the United States, and 45% higher than that in Hongkong. In the face of huge price differentials, people with luxury consumption demand will naturally choose to shop abroad.

Secondly, the export tax rebate policy widely adopted in Europe and the United States has made Chinese consumers feel more favorable. For example, in Germany, it costs 8000 yuan to buy a Prada (Prada) leather bag, not only the price tag is nearly 3000 yuan cheaper than the domestic price, but also consumers can enjoy another 1500 yuan tax rebate. Annual consumption tax rebates for Chinese tourists in Europe amount to 3 billion euros.

Travelzoo tourism research also echoed a survey by Bain, a consultancy, in December 2013. In 2013, 2/3 of mainland China's luxury goods expenditure was overseas. On the one hand, Chinese people are buying up the luxury of buying luxury goods abroad. On the other hand, luxury stores in China seem to be deserted. Many luxury goods companies have to locate their domestic stores as a concept store for displaying products. The representative of China, a luxury goods company, said that China is an important market. Many guests first know the brand in China and then go abroad for consumption. Many tourists do well after doing homework in China.

Morgan Stanley's report predicts that by 2015, the amount of Chinese tourists spending overseas will reach US $194 billion, nearly two times that of today.