Italy'S "Small" Brand Clothing Enters Korea.

< p > because the European economic crisis has led to the sluggish local demand, some of Italy's a href= "//www.sjfzxm.com/news/index_c.asp" > clothing enterprises < /a > are seeking for the development space of the high-end consumer market in Korea.

Not long ago, 110 fashion small brands from 7 products, leather, fur, glasses, shoes, jewelry, cosmetics and clothing from Italy, were held in Korea.

These brands hope to tap potential customers in this "Italian style" fashion platform.

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< p > in order to open up the international market besides native place, some fashionable brands in Italy are taking the Asian market as a new engine to boost growth.

At present, some high-end clothing brands such as Armani, GUCCI and Versace have already been loyal and wealthy customers in Korea.

The Italy brand, which is positioned as a middle class consumer, is also keen to enter Korea and other fast-growing Asian markets, hoping to make up for the local downturn by strengthening sales in these markets.

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< p > in the process of organizing the exhibition, the Italy government and related a href= "//www.sjfzxm.com/news/index_c.asp" > Industry Association < /a > played an important role in organizing enterprises to participate in the exhibition.

Paula, Commissioner of trade at the Italy Embassy in Korea, said that the selection of a South Korean exhibition is because the Korean industry has a high degree of identity with Italy's quality.

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< p > small and medium fashion enterprises in Italy are interested in finding price sensitive and quality customers in Korea.

In addition, the FTA between South Korea and the EU has also promoted trade between South Korea and Italy enterprises.

The FTA has reduced tariffs on exports of Korean products by EU member states so that they can participate in market competition with more favorable price advantages.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Italy < /a > clothing company Linea Fontani Srl entered Korea in 1989, and now there are 50 customers in the Korean market.

Fontani, President of the company, said that thanks to tariff concessions from the FTA, the company's exports to South Korea continued to grow.

At present, the company is planning to strengthen trade with Korean customers.

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< p > the chairman of the Korean Importers Association said that this type of mid-range Italy clothing brand is not familiar with Korean consumers, but they very much hope to display their own design and production process in this market.

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< p > according to Korea customs statistics, Italy's exports to Korea in 2013 amounted to US $5 billion 400 million, an increase of 12% over the same period last year. In the same period, the total imports of Italy from Korea amounted to US $3 billion 100 million, down 4.2% from the same period last year.

Korean fashion magazine editor in chief said that more and more Korean consumers like products that are unknown but of high quality.

In the coming period, Italy's export volume to Korean fashion products is expected to continue to grow as the Korean market demands for product brand and quality.

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