Marketing Techniques To Deal With Off-Season Clothing Sales

< p > > a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > shop discount seems to have become the routine management means of business. A garment operator admitted that holidays or changing seasons have always been the best way to discount, but now the competition pressure of the clothing industry is bigger, and there are too many similar businesses.

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< p > this has also been recognized by Eral regional franchisees in West workmen's road.

He believes that on the one hand, discounts can enhance competitiveness, attract consumers at low prices or lower prices; on the other hand, each store will have a lot of stocks, while the clothing industry is following the fashion trend and consumers are more sensitive to fashion. This season can hardly be sold without selling, so they will intensify their efforts to empty the stock.

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< p > for non seasonal clothing merchants, < a href= "//www.sjfzxm.com/news/index_s.asp" > consumption < /a > can enter the store consumption all year round, and deal with sales competition, price war is a common method.

And the down jacket sales season is strong, generally on sale in October, to the next year in February began to lower shelves.

How to deal with the long sales slack season is the problem that the down jacket seller has to think about.

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Several women are choosing short sleeves in a silk clothing store located on the West Road of workers in Yiwu, P. If it is not the sign on the side of Bosideng down clothing store, it must have been unable to relate to the down jacket.

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Less than P, this Bosideng down clothing store is not an example. It is one of the main seasonal brand businesses that sells clothing in time.

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< p > "there are several different ways of doing business here."

The staff of Eral said, "one is to sublet the store to other people from March to September, to collect the rent, and the other is to sell some seasonal clothing to the store in the market, and the other is that the brand manufacturers are more stringent, so they must sell their own brand of spring summer wear."

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< p > besides selling summer wear, there are also businessmen who insist on selling winter clothes.

DIO's down jacket store still sells the rest of the rest in winter.

A middle-aged lady was picking carefully before the marked label shelves.

She said, now this "a href=" //www.sjfzxm.com/news/index_f.asp "down jacket" /a, as long as 158 yuan, is quite affordable for those who are not fashionable.

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Ms. P said that although there are few customers in summer, it can play a role in consolidating and expanding the brand, and is conducive to the sale of down coats in winter.

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The staff of Eral P said that the sales date of the down garments was nearly 5 months every year, and sales peak reached in December, January and February.

The sales volume of these three months is the main part of annual sales volume.

For Eral, sales in 3 months can reach about 70% of annual sales, while summer sales account for less than 10%.

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< p >, he said, in some large shopping malls, the sales volume can not fluctuate too much, so some winter wear brands will change to summer wear in summer. But there are no such regulations in the shops along the street. In summer, they insist on selling a href= "//www.sjfzxm.com/news/index_f.asp" > winter dress < /a >.

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