Discount For The Clothing Market, "Life Gate" And "Discount" Need Diversification.

< p > to this day, if you walk on the street, you will find many "a" "//www.sjfzxm.com/news/index_c.asp" > clothing store "/a" outside the shop or shop "discount" notices.

Among the various promotional activities, consumers are most interested in the "season discount".

Recently, our company's market researchers found that in Changsha's friend Commercial Plaza, "the season is on sale", and the discount price makes the reporter heartbeat. A shirt that originally sold for 198 yuan is only sold for 60 yuan, so he quickly bought one for himself.

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< p > marketing seems to have become the most indispensable part of the "a href=" //www.sjfzxm.com/news/index_c.asp "clothing industry" /a. The various advertisements, conferences and fashion tours are strangely new and often amazing.

However, marketing is one of the weakest links in the clothing industry.

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< p > in addition, discount during festivals and large events is also a form welcomed by consumers.

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P, a staff member of the commercial plaza, shows that the most popular way of promotion is to reduce prices.

Price is the sensitive point of consumption. In many cases, price often dominates the killing and killing power of the same commodity. Especially for those popular brands, prices are the "lever" of market sales. Through the "leverage principle", businesses can control the sales volume of goods.

Because of the pursuit of cheap and beautiful consumer attitudes, most consumers tend to discount sales for those with brand guarantee, while consumers can also get some psychological balance while buying.

Therefore, this way has been favored by many consumers.

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< p > the staff member said that the clothing brand advertisement was doing well, but the sales promotion form was always single.

Discount is regarded as the only magic weapon for clothing brand marketing.

New clothes in the season, not discount on the market, sold to about a month, start to play twenty percent off; another month, start to play forty percent off; to the final season, it is possible to hit eighty percent off.

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< p > except for the season change < a href= "//www.sjfzxm.com/news/index_c.asp" > discount sale < /a >, other discount promotion methods also surfaced.

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< p > limited time and limited discount is also a way for merchants to discount.

If you enter a certain shopping mall on a weekend, you must pay attention to the posters of the mall. There may be a time limit and a limited discount in all kinds of striking discount labels. That is to say, there is a discount at a certain time. Some businesses even offer some special time specials, which can enjoy a greater discount on the usual discount.

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< p > in fact, the season discount is only for merchants to deal with products that will soon expire or overstock. Consumers often can not choose products that satisfy themselves. In contrast, limited time (limited) discounts will win more choices for consumers, and consumers will feel the real benefits.

Such a "limited price reduction promotion", if implemented properly, will win more benefits for businesses.

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