Ying Xin 2014 China Men's Wear Custom Development Forum

In March 27, 2014, "Ying Xin 2014 China Men's wear custom development forum" was successfully held during CHIC2014.

The theme of this forum is " clothing The revolution of manufacturing industry in the Internet era. The forum was hosted by the China clothing association. Mr. Chen Guoqiang, vice president of China clothing association and director of the Institute of industrial economics of China Garment Association, hosted the forum.

Li Jinzhu, executive vice president of Qingdao red collar Group Co., Ltd., British Saville street, senior custom brand "Henry Poole" CEO Goudey and its Chinese partner, Heng Long Yong Wei (Hangzhou) Co., Ltd., Lu Xinghai, Evo global customization Co., Ltd., founder and CEO He Guanbin, Zhou Huiming, Liaoning NIKKY, founder of the United States Senior Men's wear brand. Clothes & Accessories Han Shenjun, general manager of Fung Lei, chairman of Beijing Ya Pang Lang Di Garments Co., Ltd., and general manager of Fenghua garment manufacturing Co., Ltd., Fenghua, Zhejiang, and Pan Jingxin, chairman of Quanzhou new express Button Products Co., Ltd., as guests of the forum, have shared their experiences and understandings on Menswear customization.

Li Jinzhu, deputy general manager of red collar group, thinks that Internet thinking is user thinking, and the essence of Internet thinking is to go intermediary and centralization. The core of Internet thinking is openness, interaction, equality and cooperation. What does Internet thinking pursue? Simple, convenient, extreme and fast user experience.

He said, "the Internet age has made the information asymmetry and the differentiation advantage of special channels completely subverted. Cheap, even free, extreme, simple and user experience customization has become an irresistible trend and trend. This is the revolution that the clothing industry needs. The concept of red collar business model is openness, cooperation and win-win. We hope that fashion agents, distributors and clothing brands will share the business model of red collar with us.

Next, Mr. Goudey, from Saville street in England, introduced the long history of the British custom Menswear, and told the successful secret of his brand Henry Poole. "Once, I asked a very active American banker why he came to" Henry Poole ". He said it was very simple. I had breakfast in the hotel and walked to Saville street. Your smart salesman and tailor instructors chose 5 suits for me in 20 minutes. Later, in the United States, they helped me with the specimen for 20 minutes, and I spent 20 minutes on the way to the dock. These 20 minutes add up, that is, in 1 hours, let me get 5 suits that I need in a year.

Henry, chairman of the Chinese partner of Mr. Poole and Lu Xinghai, chairman of Heng Long Yun, said: "in China's Internet age, customization is" turning people into numbers and numbers. clothes The digital solution.

The theme shared by He Guanbin, founder and CEO of Guangdong Evo global customization Co., Ltd. is "the revolution of garment industry triggered by modern custom thinking". He believes that the most troublesome thing in the clothing industry at present is the "inventory problem" and "goods wrong edition", while the customized production mode can "kill two birds with one stone" and solve these two problems at the same time.

Zhou Huiming, the founder of the NIKKY senior men's wear brand, believes that the so-called customization is in the final analysis three sentences: first, to make a good product; second, to build a good brand; third, to create a good life style.

In addition, Shen Jun, Fung Lei, chairman of Liaoning Fung clothing and custom Co., Ltd., general manager of Beijing Ya Di Lang Di Clothing Co., Ltd., Han, and general manager of Fenghua Beijing Clothing Co., Ltd., Fan Yuelin, have all made their own comments. Finally, Pan Jingxin, chairman of Quanzhou Xin Xin Button Products Co., Ltd., from "how to customize garment accessories" Men's wear His view is explained from the perspective of better integration. In the final part of the forum, the speakers and the entrepreneurs at the stage fully interact and communicate with each other.