Shop Preparation: Store Location Should Be Based On Its Needs And Preferences.

< p > do not rush to take over the pferred store.

Some people see a certain shop pfer, think its appearance is good, the price is not expensive, then hastily take over, but after the shop opened, it was found that the target market is too small, and even caused "no one to visit" dilemma, but it's too late.

If you observe carefully, sometimes you will find that a shop often has two leased words, and the boss has changed one after another, which shows that he has not made any money.

On the contrary, some shops have not changed for several years, which means that the store has the right business to make and to make money.

Generally speaking, the market survey before opening a shop includes the following aspects: < /p >

< p > < strong > 1, and the surrounding environment of the shop < /strong > /p >

< p > environment has two meanings.

One meaning refers to the surrounding environment of a shop.

For example, some restaurants are located near or near the public toilet. Not far away, they are garbage dump, smelly ditch or dust floating outside the shop, which is a bad opening environment.

Another meaning refers to the location of shops.

Generally speaking, if the shops are located near the station, the commercial area has a high population density or a street concentrated by their peers, this kind of shop environment should have a relatively large advantage.

In addition, the location of the fork road and the corner is better, and the slope road and the remote corner are not well located.

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< p > < strong > 2, < a href= "//www.sjfzxm.com/news/index_c.asp" > traffic condition < /a > convenient, < /strong > /p >

< p > parking is convenient for customers when they arrive at the store, whether the goods are pported conveniently or not, and whether it is convenient to travel from other areas to shops.

Whether the traffic conditions are convenient or not has a great impact on the sales of stores.

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< p > > < strong > 3. Whether the surrounding facilities are advantageous to the store < /strong > < /p >

< p > some shops are located on the main roads of the city, but the barriers on both sides of the main road have greatly affected the business.

Therefore, we should pay full attention to this when choosing street pavement.

How to choose? There are two typical streets: one is only the driveway and the sidewalk, the vehicle is running on the road, and the line of sight can naturally sweep across the sides of the street. Pedestrians walk along the street and naturally enter the shops.

But if the width of the street exceeds 30 meters, sometimes it will not be popular.

According to investigation and research, the street is 25 meters wide, and it is easy to form popularity and customer trend.

Another typical street: the driveway, bicycles and sidewalks are separated. In fact, this is a closed traffic. Choosing this location is not good.

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< p > strong > 4, service area < a href= "//www.sjfzxm.com/news/index_c.asp" > population situation < /a > /strong > /p >

< p > generally speaking, the more population there is, the more dense the better.

At present, many large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on.

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< p > strong > 5, < a href= "//www.sjfzxm.com/news/index_c.asp" > target customers < /a > income level < /strong > /p >

< p > setting up jewelry stores and high-end boutiques in the areas where the rich are gathered is the goal of targeting the high income of the target customers.

All kinds of commercial villas or classes around the city are the places where the rich are gathered.

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< p > there are many factors that affect the location of shops.

Why do some shops in remote alley thrive year after year, and some shops in prosperous areas are hard to manage? This is a common saying: the specific situation is analyzed in detail.

The position is relative or not absolute.

The quality of a business depends not only on the location of the store, but also on the content, way of operation, service and image of the store.

To open a shop is not to follow a feeling, but to do everything. Only rational and perceptual combination can succeed.

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