UNIQLO Does Not Forget The Official Opening Of The First European German Store.

"P > Uniqlo UNIQLO did not forget Europe. One day after the publication of the interim results of the parent company FastRetailingCo. (9983.T) fast marketing group, the first German store in Uniqlo UNIQLO, Berlin Tauentzienstrasse street, was officially opened in April 11th. It has an area of 2700 square meters, and is currently the largest in Europe.

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< p > April 25th Uniqlo UNIQLO will also add a new store in Paris, bringing the total number of European stores to 20. Besides Berlin's new store, Uniqlo UNIQLO currently has 10 stores in the United Kingdom, 4 in France and Russia.

It is reported that FastRetailing will also open stores for Uniqlo UNIQLO in other major European cities, such as Milan and Barcelona.

YukihiroKatsuta, director of global development and research at Uniqlo, said in an interview with Reuters that the group hopes Uniqlo UNIQLO can develop in the European market just like the US market.

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P Uniqlo Uniqlo's ambition for the US market has long been clear. FastRetailingCo. (9983.T) Xun group hopes that the US market will be able to take up 1/5 of the sales in the future, and the sales target of 200 stores will reach US $10 billion by 2020.

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< p > Uniqlo UNIQLO has only emphasized the importance of China and a href= "//www.sjfzxm.com/news/index_c.asp" > /a market. At the same time, it released the target plan early. Compared with the European market, the European market is the weakest link of Uniqlo UNIQLO. The industry thinks that Uniqlo UNIQLO may start to focus on the European market after the relative stability of the US market, but from the point of view of YukihiroKatsuta, it is possible that Uniqlo UNIQLO has had to advance the plan ahead of schedule.

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< p > the industry believes that the target of $50 billion for FastRetailingCo. (9983.T) fast marketing group is very difficult and must be resolved through acquisitions and high speed expansion, although CEO TadashiYanai willow is making a pledge in the Hongkong stock market that "no acquisition can be achieved".

At the end of March, the Reuters quoted three people familiar with the matter as saying that the negotiations between FastRetailingCo., Ltd. (9983.T) fast selling group and J.CrewGroupInc. owner TPGCapitalLP Dezhou Pacific and LeonardGreen&PartnersLP private equity funds were broken down after the media disclosure in late February, so European expansion is also suspected to be a supplement to delays in the pactions of all parties.

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< p > April 10th, FastRetailingCo. (9983.T) XXX group released interim results while reducing all year's expectations, making the group's goals even more serious.

FastRetailing "a href=" //www.sjfzxm.com/news/index_c.asp "faster than /a" indicates that Japan's domestic sales prospects of the UNIQLO brand are also not optimistic. As the cost increase and consumption tax have increased from 5% to 8% in April 1st, demand for FastRetailing has been reduced from 720 billion yen to 715 billion yen, and net profit is expected to decrease from 92 billion yen to 88 billion yen (about 865 million US dollars), far lower than the average forecast of 19 yen by Bloomberg analysts, and the target of operating profit has also been reduced to 145 billion 500 million yen (about 1 billion 430 million dollars).

However, the group said that the sales and operating profits of China and other overseas markets in the first half of the fiscal year were particularly strong, with sales rising by 77.6% to 232 billion yen and operating profits increased by 75.1% to 28 billion yen.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > European market < /a > has been the base of InditexSA (ITX.MC) and Hennes&MauritzAB (HMb.ST). The latter's main brand H&M is more than 400 in Germany alone. As of February 2014, the total number of overseas uniformed stores has nearly 534. However, as the largest single overseas market of UNIQLO, the total number of stores in China has reached 325.

Another fast fashion group outside Europe, GapInc. (NYSE:GPS), has also been developing in the European market. As of now, the total number of stores in the European market of Gap group is nearly 200. The Gap group even chooses its third brands, North America and Japan, to choose China.

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"P > Uniqlo UNIQLO faces many difficulties in the European market. In addition to InditexSA (ITX.MC) and Hennes&MauritzAB (HMb.ST) has been camping out, the overall demand slowdown in the European market has also appeared in the earnings reports of InditexSA (ITX.MC) and Hennes&MauritzAB (HMb.ST) in recent quarters.

At present, the common focus of the four fast fashion groups is in the Chinese market.

In addition, Uniqlo UNIQLO in the European market and the United States market, the previous development is not smooth, have experienced a storm.

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BerndtHauptkorn, chief executive of P Uniqlo, said in an interview with Reuters that Germany was an important market while the group was equally ambitious in the European market. However, he did not disclose the medium and long-term plan of FastRetailing in Europe.

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