The Fusion Of Textile Industry And Cultural Creativity Has Broad Prospects.

< p > the State Council issued several opinions on promoting the integration and development of cultural creativity and design services and related industries, and proposed the integration and development of cultural and creative services and design services, including the "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "industry, in order to develop an innovative economy and realize the pformation from" made in China "to" created in China ".

The textile industry is a modern consumer goods industry that can combine technological innovation and cultural creativity closely. Textile and < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > design is an important area of design service. By enriching the connotation of creativity and design, it promotes the brand development of China's textile industry, greatly improves the international competitiveness of China's textile industry, and realizes the pformation from "textile power" to "textile power".

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< p > the integration of textile industry and cultural and creative development is the requirement of people's life upgrading.

The growth of clothing consumption includes two aspects. First, the increasing living standards bring about the growth of textile and clothing consumption. The two is the change of lifestyle, which puts forward higher aesthetic value pursuit for textile and clothing.

According to the sample survey and analysis by the National Bureau of statistics on urban residents, the improvement of quality and quality and the improvement of aesthetic value account for 80% of the growth of clothing consumption value in cities and towns.

Compared with pure cultural products such as music, art and drama, textile and clothing have cultural connotations and practical functions, and are closely related to people's lives. Cultural elements combined with textile and clothing are conducive to improving product quality and bringing health, comfort, time, dignity and pride to people's consumption.

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< p > the integration of textile industry and cultural and creative development is the requirement of maintaining international competitive advantage.

China is the largest textile producer and trading nation in the world. The total exports of textiles and clothing account for more than 35% of the world's total, but the proportion of exports to independent brands is very low.

The textile industry is facing fierce international competition, and Vietnam, Bangladesh and Pakistan have more obvious cost advantages.

Since 2010, the share of China's textile industry in the three major markets of the United States, Japan and Europe has dropped by about 2 percentage points. The trend of shifting from middle to low level processing orders to Southeast Asian countries is continuing; and Europe and the United States have strong control over terminal consumption in terms of brand advantage. It is estimated that there are about more than 60 top world clothing brands and more than 500 world famous brands in China.

The international competitive advantage of China's textile industry must be changed from scale and cost advantages to technological and brand innovation advantages. The promotion of cultural creativity and design services is imminent.

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< p > textile industry and < a href= "//www.sjfzxm.com/news/index_h.asp" > culture < /a > creative integration development is the requirement of the new stage of industrial development.

According to the general view, the industrial revolution has gone through three important stages. Mechanization, power and information technology represent the different characteristics of industrialization since the late eighteenth Century. Now the application of the Internet of things and services to the manufacturing industry is becoming a new feature of the new stage of industrial development.

The textile industry adapts to the new characteristics of industrial development, and the pparency of the high-end products in the manufacturing process is enhanced. The demand for individual customers can also be met by intelligent factories, and production automation enables more human resources to focus on innovation and value-added.

In the background of advanced technology such as network, big data and 3D, remote, interactive, and simulation are easy to realize, and the application space of cultural creativity and design services in textile industry is broader.

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< p > the key to the integration and development of textile industry and culture and creativity is the building of innovative talents.

For a long time, the textile industry has been positioned as a traditional manufacturing industry, and has no advantage in attracting talents. After the localization management of specialized institutions, the training scale of textile professionals has also decreased, and there is a gap between professional research ability and international advanced level.

The integration of cultural and creative industries and textile industry demands higher human resources, and requires a combination of professional knowledge, creative design and business management.

With the combination of training and introduction, we should not only attach importance to the high-end talents who are leading the industry innovation, but also attach importance to the innovative talents with a large demand.

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< p > > in short, a href= "//www.sjfzxm.com/news/index_c.asp" > textile industry < /a > should attach great importance to promoting the integration and development of cultural creativity and design services and related industries, and pay close attention to the formulation, promotion and introduction of relevant policies and measures and special plans, which will play a positive role in promoting pformation and upgrading and brand building.

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