Hunan Garment Enterprises Break The Situation: Go Out And Introduce

< p > the biggest obstacle to the development of Xiang paresses is the lack of a complete industrial chain.

However, the possibility of rebuilding a complete industrial chain in nearly ten years is almost zero.

"But we can still combine our advantages to create a way out for the whole country."

A href= "//www.sjfzxm.com/news/index_c.asp" > Clothing Industry Association < /a > Secretary General Tang Xiaojian said.

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< p > < strong > go out and introduce < /strong > < /p >.

P has never been lacking in the culture of clothing in Hunan.

The Han Dynasty brocade and silk excavated from Mawangdui, Changsha, is the earliest "fashion of Han Dynasty" unearthed. "Xiang embroidery" is the four famous embroidery in the whole country.

Nowadays, although there are more than 7000 registered companies, there are few famous brands.

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< p > "the most important thing for clothing enterprises in Hunan is to enhance their popularity and gradually spread their outlets from the province."

Long Xinmin, associate professor of business school, Xiangtan University, said.

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< p > it is understood that Hunan's famous brand "Saint West" and the famous women's designer Yang Liu Chun have moved the design company to Shanghai, leaving the production and marketing base in Hunan.

"This can expand the visibility of local enterprises in the field, thus introducing design talents, and it is also a way to explore."

Long Xinmin said.

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< p > besides, Hunan has already started exporting garments to garments enterprises in Hunan.

"Through the export of foundry, we can understand the most advanced information in the world, and we can also push Hunan's brand overseas."

Jiang Xuejun, chairman of the group, said.

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< p > < strong > excavating the local market. < /strong > < /p >

< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Hunan apparel > /a > consumption market. Most of the market share is occupied by foreign brands.

Jiang Xuejun said, roughly estimated, Hunan has at least 5 billion yuan of professional clothing custom market, but Hunan local enterprises occupy only 2% of the share.

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< p > Jiang Xuejun said that due to the limited funds and brand awareness of the enterprises, we can not intervene in the customized market of Hunan's financial system. These units are also more interested in finding brand cooperation such as Shanshan and YOUNGOR.

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< p > "this is both a challenge and an opportunity for us."

Jiang Xuejun said.

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< p > according to incomplete statistics, in recent years, clothing consumption in the province has exceeded 50 billion yuan, but local enterprises occupy less market share.

Jiang Xuejun said, "if we increase our sales volume by 500 million yuan in the province, we will increase taxes to 50 million yuan in Hunan."

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< p > < strong > play < a href= "//www.sjfzxm.com/news/index_c.asp" > raw material < /a > advantages < /strong > /p >

< p > our province's textile industry revitalization plan puts forward that the total output value of the textile and garment industry in 2020 will exceed 300 billion yuan, of which the garment industry should become the garment production base in the central region.

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< p > Jiang Hengjie, vice president of the China clothing association, believes that the revitalization of Hunan's textile and garment industry can make full use of the advantages of local raw materials and achieve 100 billion goals.

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< p > it seems to him that although Hunan is rich in textile raw materials, there are few fabrics that directly provide brand clothing.

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< p > statistical data show that cotton and hemp production in our province has always been in the forefront of the whole country, and ramie production accounts for 60% of the total market share in the country.

Hunan can not forget Luo Meiyuan, chairman of the clothing Limited company, suggested that "we should adjust the industrial structure and pform the characteristic resources of ramie into commodity characteristics."

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< p > besides, Hunan has already had some industrial clusters and some well-known brands. The demonstration effects of these industrial clusters and famous brands are being gradually released.

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< p > take the Lun song clothing market group in Zhuzhou LSU district as an example: thousands of factories in front of the whole area, one factory and one product, flourishing in production and marketing, forming a huge industrial cluster.

"The government can make unified planning and management, and create a good economic development mode from the aspects of hardware standards, supporting facilities, surrounding environment, software conditions and so on."

Jiang Hengjie said.

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< p > < strong > net opening mode of electricity supplier < /strong > /p >

< p > with the popularity of online shopping, garment enterprises in Hunan also have "touches the net", others have created the brand of network marketing.

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At present, Hunan's Saint West and forget brands have already opened flagship stores in Tmall. P

The official of Saint's West also said that the company is now focusing on developing the O2O mode, building brand and channel competitive advantages, and integrating the Internet with traditional channels.

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