Shoes And Clothing Business: Entity Store To Integrate With The Electricity Supplier

< p > < a href= "//www.sjfzxm.com/news/index_c.asp" > the Fifth China footwear and footwear industry e-commerce summit < /a >, nine industry chairman Lin Congying, PEAK CEO Xu Zhihua, Huizhou Far East Group Chairman Zou Qingyan three industry giants have published their own views on electricity providers.

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< p > for the future positioning of e-commerce, the three shoes and clothing "big guys" have a consistent view.

In their view, the electricity supplier will not be the opposite of traditional industries. In the future, traditional industries will integrate e-commerce platform, and use the electricity supplier as a new tool and new channel for traditional industries.

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< p > < strong > delineating "circles" < /strong > /p > according to personality.

< p > with the traditional "a href=" //www.sjfzxm.com/news/index_c.asp "shoes and clothing enterprises < /a" step by step in the field of electricity supplier, the location of the electricity supplier is becoming clearer and clearer.

Xu Zhihua said that the electricity supplier is not a platform that is completely independent of the traditional manufacturing industry.

For traditional industries, the electricity supplier is a brand new tool and a new channel, which is integrated with all the business links of the enterprise.

"The biggest change that electricity providers have brought to everyone is the change in the way consumers behave. The way of communication between sellers and consumers has changed, and the way and place of sellers and consumers have changed, but the core essence has not changed.

It can even be said that with the help of e-commerce platform, sellers will have more opportunities to provide consumers with deeper and more personalized services.

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< p > based on this constant core essence, < a href= "//www.sjfzxm.com/news/index_c.asp" > PEAK < /a > is committed to building a comprehensive integration of e-commerce and entity stores.

Xu Zhihua emphasized that there must be no pure electric stores or pure physical stores in the future, but rather integrated together.

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< p > the leading idea of traditional manufacturing industry is to reduce costs by using large-scale production, which is inconsistent with the individualized demand brought by the electricity supplier.

How to find a balance between individuality and commonality has also become the focus of attention.

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< p > Xu Zhihua said that in the past, enterprises divided their consumption groups according to age or income level, and the number of consumers positioned by a brand was tens of millions or hundreds of millions of people.

With the development of the market, the individualized demand of consumers will become more and more obvious. However, individuation can not be divided into one consumer, but a tribal circle formed according to interest and interest. Different circles have different needs.

When these circles are small to dozens of people and hundreds of people, the production and service of enterprises will undergo fundamental changes.

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< p > Lin Congying also pointed out that footwear industry is facing two challenges, external economic situation and homogenization competition in the industry.

Many enterprises are not clear about the location of service objects, leading to serious homogenization.

However, the electricity supplier can satisfy consumers' more personalized service, which enhances the space for the personalized needs of shoes and clothing industry. Therefore, the emergence of electric business will bring opportunities for the development of footwear industry.

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< p > < strong > rely on electric business to enhance retail capability < /strong > < /p >

< p > upgrading the retail capacity of products is another goal of traditional industries to set foot in the electricity supplier.

Xu Zhihua pointed out that the overseas price system is more standardized than China, and traditional industries rely on e-commerce providers to achieve better results.

At present, PEAK's overseas business accounts for 20% of the total business, and overseas business continues to grow in the face of fierce competition and challenges.

One of the main reasons is that PEAK has been promoting overseas electricity business, relying on local e-commerce platform to serve consumers.

"Without solving the problem of cross-border electricity supplier storage, the logistics cost of a single product will be as high as 20 dollars, which is half of the price of the product. If there is no differentiated product, it will be very difficult to make profits."

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< p > "future enterprises will go to personalized service, which requires enterprises to enhance brand concentration and serve individual customers with a single brand".

Lin Congying believes that at present, there is no international strategy for the nine herd kings, but through the entity store combined with the electronic business platform, we can get through the online and offline sales channels and enhance the market retail capacity.

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< p > "compared with the profit of 40% in the past, the profits of the women's shoes industry in Huizhou today are very thin.

It is also under this bottleneck that we come to Quanzhou to learn from electricity supplier experience and hope to enhance the retail capability of products through this new platform.

Zou Qingyan said.

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