Marketing Is The Hard Index Of Developing Brands For Spinning And Weaving Enterprises.

< p > the enhancement of enterprise's innovation ability should focus on industrial integration besides vigorously investing in science and technology.

Judging from the development trend of international science and technology, the industrialization speed of technological innovation pformation has been accelerating, showing the trend of multiple breakthroughs and intersections; the acceleration of cross disciplinary convergence and the emergence of new disciplines; technological frontiers of life sciences, materials science, and energy information networks are brewing new breakthroughs.

We should grasp the current trend of integration of information technology and industrialization, cross boundary integration, and so on, so as to enhance the development mode and concept.

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Therefore, enterprises should actively utilize information technology to improve the quality and efficiency of production and supply chain management, P.

Two, with the deep integration of cultural and creative industries and manufacturing industry and the development of interdisciplinary and cross industry integration, cross-border cooperation has also become an effective way to develop brand and meet consumption diversity and complexity.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > marketing < /a > capability is one of the hard indicators of enterprise development brand. We must constantly improve traditional marketing channels, pay attention to brand promotion and promotion, promote multi-level commercial channel construction, and realize the integration of "production sales service" through channel innovation.

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< p > current, < a href= "//www.sjfzxm.com/news/index_c.asp" > sales mode < /a > diversification, the emergence of Internet business, let brand marketing change with each passing day.

The emergence of new application technologies, such as electronic information technology and Internet technology, has contributed to the arrival of the era of online shopping.

The Internet business can be divided into three categories: first, the platform electricity supplier mode represented by Tmall, mainly providing marketing platform, collecting "rent"; the second is self operated electricity supplier, mainly Amazon, Jingdong and so on, adopting the mode of "first purchase after sale", and the third one is brand electric business mode, for example, the development of independent brands such as fan and millet.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Internet < /a > the electricity supplier has had an unprecedented impact on traditional business activities, consumption patterns, production organization of enterprises, turnover of inventory, distribution and sharing of big data.

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< p > China's logistics cost accounts for about GDP of 17%~18%, while Japan accounts for only 5%.

Brand enterprises realize the whole process of online production, purchase, sale and distribution through Internet technology, so as to meet the diversity and individualized needs of consumers.

The Internet business has become a new marketing channel for many brand enterprises, and it has multiplied.

Take "double 11" sales as an example, the retail sales in 2010 are nearly 15 times that of the online market, while the online retail sales in 2013 have exceeded 29%.

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< p > among them, Taobao Tmall reached 35 billion yuan, an increase of 83.3% over the same period, and 7 of the top ten shops sold.

In the face of the strong competition of the "electricity supplier", some large traditional retail enterprises began to join hands with the domestic brand enterprises. In the past, the traditional concept of independent brand entry was changing.

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< p > facing the new trend of industry marketing mode, upstream fiber enterprises need to integrate closely with downstream and promote multi-level services. For example, providing customized services for downstream needs, not only to sell products downstream, but also to guide downstream users from the perspective of user needs, so as to truly develop the integration of "production sales service".

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