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Chinese Foundry Has Made Huge Profits For Luxury Goods.

2014/5/15 8:47:00 42

China'S FoundryLuxury Goods And Luxury Goods Market

< p > reporter survey found that tens of thousands of dollars in Armani suits or jackets, fabrics are not from the fashion capital of Italy, but from Shandong enterprises, the cost is only a few hundred yuan.

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< p > recently, according to the "a" target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > in the Three Gorges Reservoir area of Chongqing, the company disclosed that the company provided a target= "_blank" for the international luxury goods such as Armani, BOSS and Zegna.

However, the industry and even Chinese consumers have always believed that the fabric of luxury brands such as Armani comes from Italy.

Even many domestic fashion brands also take Armani and other brand fabrics as the trend, and cooperate to import overseas luxury fabrics.

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< p > yesterday, reporters learned from the Shandong Ruyi group, the parent company of TGP technology Textile Co., Ltd., that the company does provide fabric for Armani, BOSS and other luxury brands all the year round.

It is understood that the fabric produced by the company varies from tens to hundreds of dollars per metre, and the unit price of fabric purchased by Armani is around 800 yuan / meter.

The reporter consulted a suit processing factory in Daxing District, Beijing, and learned that the processing fee of foreign trade suits was around 80 yuan / piece, and the cost of accessories was generally 30 yuan / piece.

In this way, the cost of a Armani suit coat is less than 1000 yuan, but the price is as high as 10000 yuan.

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< p > > an insider familiar with < a href= "//www.sjfzxm.com/news/index_s.asp > luxury goods < /a > told reporters that there is an unwritten hidden rule in the big clothing industry: the products sold abroad are made of overseas fabrics, and the products sold in China are made of" domestic dishes "with domestic fabrics.

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< p > according to a person familiar with the matter, many domestic luxury label OEM factories have signed confidentiality agreements with their brands, and even the workers in factories do not know that they are processing international brands.

Among them, the red bean group is a foundry for Armani, and LV is the same line as Fan Cheng pin.

This is a secret that we all know in the clothing industry.

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Zhou Ting, the president of the luxury goods field and the president of the Institute of wealth research, said that some luxury brands are often looking for factories in the country in order to increase profits. Even the whole a target= "_blank" href= "//www.sjfzxm.com/" > clothes < /a > only zippers are processed in the country of origin, but on the label "made in Italia", so that Chinese consumers agree with their high prices.

No matter what brand, the final destination is not the brand itself, but the quality of the product.

In the past few years, people used to "ridicule" a large number of international luxury goods with "silly, expensive and fast coming". During the same period, many European luxury goods quickly changed from sophisticated handwork to batch processing to supply market demand.

"When Chinese consumers get out of the" growing up "stage of consumption, they are more rational and mature. They will eventually be abandoned by Chinese people.

Zhou Ting said.

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