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Display Skills Of Clothing Brand Store Design

2014/5/18 19:03:00 84

Clothing BrandStore DesignDisplay Skills

P, > a href= "//www.sjfzxm.com/news/index_c.asp" > clothing company < /a > why should we pay attention to the design and display of terminal stores? First, a simple example, the clothing brand promotes the standard shop in the whole country, which is equivalent to setting up a standard image and an outdoor billboard in the most prosperous commercial area of every city. This kind of influence is self-evident; secondly, with the development of the brand, the products will be serialized, and the display of the freight yard will be carried out by the company after unified training, so no unified shop will be able to guarantee the liveliness of the freight yard.

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< p > shop promotion is a systematic project. It is a necessary condition to take the brand road and is the basis for forming a win-win situation. Therefore, it must arouse the attention of clothing companies and franchisees.

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< p > < strong > < a href= > //www.sjfzxm.com/news/index_c.asp > terminal store < /a > design skill: < /strong > /p >


< p > style positioning, to be clear whether your brand is casual or formal dress, men's clothing or women's clothing.

Casual wear shops should give people the feeling of being free and relaxed. They can give the background music with strong sense of rhythm. They have contrasting colors and gorgeous lights. They should be folded and displayed and displayed on the side. They should be placed at random and have a sense of entirety.

The color of women's clothing should be feminine. Light blue + white, red + white, purple red + white, camel + white, white, black + white are all good choices. The line must be streamlined, thin, light and soft, and more mirrors (women naturally love to look at the mirror. When you have many mirrors here, even if they do not look at your clothes, they will attract them.

Men's clothing is mainly made of coarse mineral lines and deep colors, mostly made of walnut and other materials.

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< p > we have identified the location. The following are the elements of store design: < /p >


< p > 1, the color of the store should be unified, the color of clothing and decoration should be very harmonious, so that people can see the main color of your store at a glance. But the unity that I say here is not to make the "a href=" //www.sjfzxm.com/news/index_c.asp "dress > /a" and the decoration color completely identical, that will make the store look monotonous and dull, and let the local contrast and obey the whole.

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< p > 2, the purpose of lighting.

Lighting plays a key role in clothing stores, and the display effect of the same clothes is different from that of lighting and lighting. In particular, models and individual display must be set up with spotlights.

The color of the lamp should be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (selling summer clothes). Yellow light gives people a very warm feeling (selling winter clothes). < /p >


< p > 3, fitting room is very important. Customers make decisions to buy clothes mostly in the fitting room. Now there are many shop fitting rooms which are simply unsightly (which affects sales). You might imagine: when your customers walk into your fitting room, step on the soft wool carpet, close the door of the exquisite door handle, and try to wear a dressing table to let her comb her hair and spray her delicate perfume. Do you feel like a princess? (Princess will buy her own clothes) < /p >


< p > note: the third articles mentioned in the wool carpet, dressing table, small perfume and other fitting room items are suitable for high-grade positioning women's clothing, so as not to be stolen.

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< p > 4, shelf space to set aside the walking space, divided into main and secondary channels, the main channel width should not be less than 120 cm, and the width of the secondary channel must not be less than 80 cm.

Image background plate to main entrance or main channel.

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