Dangdang Sales And Share Prices Rose Steadily.

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< p > behind Dangdang's new product flash purchase is < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > market cake has become the most delicious meal of the electricity supplier.

Benefiting from the active layout of the clothing market, Dangdang has developed its clothing category into the target category of its high growth strategy in addition to existing books.

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< p > < a href= "//www.sjfzxm.com/" > Dangdang net < /a > 2013 Q4 report shows that while book category occupies the first place in the industry, the growth rate of clothing exceeds 100% is six times faster than that of books, and it has become the fastest growing category.

Among them, the flash purchase business launched last May contributed most to the growth of clothing, baby and other categories.

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< p > because of the outbreak of clothing category and the overall performance improvement, the financial market has positively evaluated Dangdang. Its share price has doubled from less than 5 US dollars last year to more than 10 US dollars now, and it has risen by more than 100%.

New products flash online, so that market analysts are optimistic about Dangdang's future growth prospects.

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< p > compared with 3C digital and food business categories, the clothing market and profit margins are bigger.

According to the relevant business enterprise financial report data disclosure, 3C digital gross margin is only 3%-5%, and gross profit margin is more than 25%.

At the same time, China's clothing retail business is nearly 2 trillion yuan, and now the number of e-commerce clothing pactions is only tens of billions, and the market development space is huge.

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< p > from the new layout of Dangdang, it is actively constructing its differential advantage in the field of < a href= "//www.sjfzxm.com/" > dress > /a >, forming a closed loop of new flash purchase, platform clothing and premium tail goods sale, which meets the needs of different consumer groups in online shopping clothes.

This closed loop will play a crucial role in improving purchase frequency, customer pformation, customer price and profit margins.

"Only by constantly innovating and forming new advantages can the electricity supplier remain invincible in the changing market.

Compared with some other listed electricity providers, the low profile and stable Dangdang network is obviously underestimated both in terms of development potential and market value.

A senior industry analyst analyzed.

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< p > behind the Dangdang new product flash sale is the clothing market cake which has become the most delicious meal of the electricity supplier.

Benefiting from the active layout of the clothing market, Dangdang has developed its clothing category into the target category of its high growth strategy in addition to existing books. < /p >