Choosing The Right Time And Means Of Promotion

The timing and means of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > promotion /a > are different with the purpose of promotion. The details are as follows: < /p >

< p > 1, the timing of promotion for the influence of new product launch is the launch of new products, which has just been launched in the whole country. The emphasis of such promotion is to highlight the "individuality" of products. According to the positioning of products, we find out the target consumer groups. On the one hand, we can form influence through media publicity, and on the other hand, we aim at the terminal promotion of target consumer groups.

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< p > terminal site promotions should be characterized by attracting the target consumer group, explaining the "personality" of the product, so that the on-site consumers can understand and identify the "individuality" of the product, so that the target consumer group will have a desire to buy, and then give gifts and other incentives, eventually forming a purchase.

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< p > 2, < a href= "//www.sjfzxm.com/news/index_c.asp" > old products < /a > before going out of the market, the main purpose of sales promotion is to reduce bad stocks, to make way for new products, and to avoid the internal contradictions between new and old products after the launch of new products, so that sales can not develop according to benign development.

Products that exit before the market should be based on low price or medium price plus promotional products strategy, so that consumers can feel that they have brought substantial benefits.

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< p > 3, in order to enhance the overall sales of < a href= "//www.sjfzxm.com/news/index_c.asp" > Sales < /a >, most of the promotions are concentrated on the products with obvious difference between the light season and the peak season.

Promotion competition is mainly about price and promotional products, but at present, domestic businessmen adopt monotonous measures in competition and price war as the main force. If we divide the market more and pay attention to the differentiation of marketing, we will get a better market share.

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The promotion of < p > 4 and anti sales promotion refers to the promotion of competitors in order to curb the momentum of their competitors. There is no fixed mode for such promotions. The art of war is borrowed by the Sun Tzu. It is said that "sales promotion is like water, the water trip is high and the trend is lower, sales promotion is avoided, and the water is sold by the enemy, so the sales promotion is defeated by the enemy. Therefore, the water is impermanent, the sales promotion is impermanent, and the winner can be called the God because of the change of the enemy. Therefore, the five lines are not always victorious, and the four seasons are impermanent.

The key to anti sales promotion is to win because of changes in the enemy.

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