Tmall GXG Li Shujun, General Manager Of Electricity Supplier

< p > July 4th, according to a person close to Tmall, Li Shujun, the general manager of clothing brand GXG electric business, who has been known as "tens of millions of sister", has resigned from GXG and will soon join Tmall to be responsible for the operation of clothing and apparel categories.

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< p > public information shows that Li Shujun entered the electricity supplier industry in 2009. He joined GXG in 2010 to take charge of the electricity supplier business. He once served as the GXG e-commerce company (Ningbo hehe Jess < /p >.

"P" card Agel Ecommerce Ltd, general manager and vice president of GXG apparel company.

Before joining GXG, Li Shujun worked as a luxury brand agent in human resources and Mercedes sales.

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< p > industry evaluation, < a href= "//www.sjfzxm.com/news/index_c.asp" > GXG < /a > electricity business is almost built by Li Shujun led team.

In 2010, after Li Shujun entered the GXG, he resolutely shut down the official GXG mall which was not operating well, and chose to place GXG in Taobao mall in August 6, 2010 (now renamed Tmall).

Three months later, in 2010, in the "double eleven" promotion, GXG took 10 million yuan in sales, ranking fourth in Taobao men's clothing, and Li Shujun got the nickname of "tens of millions of sisters" in the industry.

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After P, GXG sold 43 million yuan and over 100 million yuan in 2011 and 2012 respectively, and in 2011, it won the "double eleven" men's wear sales champion in 2011.

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At the beginning of May this year, a connection between reporters and Li Shujun, Li Shujun also introduced the development plan of GXG electric business in 2014: including the key promotion of < a href= "//www.sjfzxm.com/news/index_c.asp" > O2O < /a >, phasing through the online and offline commodity and inventory system, membership system, logistics system and settlement system; in September, launched a new sub brand, facing the high-end customers, the main light luxury style; this year, the online and offline share the same price goods accounted for 20% of the online products, the remaining online products will be differentiated from the offline, the passenger price will be lower than the line.

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< p > the above person familiar with the matter revealed that although a href= "//www.sjfzxm.com/news/index_c.asp" > Li Shujun < /a > has not officially entered Tmall, some businessmen have found that she has been involved in Tmall apparel category work.

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< p > "in recent months, operators of some categories of Tmall have been adjusted, and the new responsible people are mostly senior executives of the traditional enterprises."

The source said.

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< p > "in the past, people who had done well in pure e-commerce enterprises were dug up to be responsible for the business of traditional enterprises, and Tmall's executives of every category and Tmall store managers of excellent brands were very popular.

And now it's the electric business platform that is responsible for digging up the electricity supplier of traditional enterprises. It's hard to understand.

The insider expressed confusion about this phenomenon, and speculated that perhaps with the Alibaba listing soon, many middle and top managers were asked to cash in.

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< p > for this, the reporter contacted Li Shujun himself, Li declined to comment.

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